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The big three trends fuelling out-of-home advertising (Report by The Drum, sponsored by Vistar Media)

Three big opportunities for advertisers are prominent right now: taking advantage of developments in omnichannel integrations using data to open new creative avenues applying the latest measurement techniques to gain insights about how your OOH campaigns are performing, and optimize results accordingly Seamless omnichannel integration As technology evolves, brands and agencies are leaning into sophisticated plans for implementing programmatic DOOH. […]

thedrum.com · Promoted content
Thu, Dec 15, 2022 at 12:10 AM

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Branded Cities redevelops the former Thomson Reuters digital billboard in Times Square and relaunches it as “The Midtown Financial” (Branded Cities)

DOOH ad operator Branded Cities has launched their new $9-million-dollar digital spectacular located at 3 Times Square. Previously known as the Thomson Reuters digital display, the 6-screen spectacular has been renamed as “The Midtown Financial,” or “MiFi” for short, and has consolidated its digital presence into a massive 2-screen large-format design. […]

brandedcities.com
Wed, Dec 14, 2022 at 4:59 PM

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How is targeting evolving in digital out-of-home?

How is targeting evolving in digital out-of-home? By Catherine Cribbin for The Drum Published: December 14, 2022 As part of The Drum’s Deep Dive into Out-of-Home, IAB UK asked a group of its DOOH members to explore how digital targeting and dynamic creative is evolving out-of-home and how brands should be harnessing the possibilities. […]

adomni.com
Wed, Dec 14, 2022 at 12:25 PM

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How is targeting evolving in digital out-of-home?

How is targeting evolving in digital out-of-home? By Catherine Cribbin for The Drum Published: December 14, 2022 As part of The Drum’s Deep Dive into Out-of-Home, IAB UK asked a group of its DOOH members to explore how digital targeting and dynamic creative is evolving out-of-home and how brands should be harnessing the possibilities. […]

adomnidemo.wpengine.com
Wed, Dec 14, 2022 at 12:25 PM

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Talon’s predictions: 4 ways out-of-home advertising will evolve over the next 10 years (The Drum)

By Sophie Pemberton. Even since I joined the industry back in 2015, the transformation has been nothing short of epic. From automating the industry to transacting in near real-time and activating trigger-based buying, we’ve come a long way. […]

thedrum.com
Wed, Dec 14, 2022 at 12:11 AM

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Quotient Wins The Drum’s Inaugural Award for Best Use of Programmatic Out-of-Home

As part of Quotient’s award-winning submission, the company highlighted a recent multi-layer omnichannel campaign that raised awareness of TYLENOL® as a safe and trusted option recommended by healthcare professionals for those who are not able to take certain pain relievers due to high blood pressure. […]

Quotient
Wed, Dec 14, 2022 at 12:10 AM

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How is targeting evolving in digital out-of-home? (The Drum)

IAB UK asked a group of its DOOH members to explore how digital targeting and dynamic creative is evolving out-of-home, and how brands should be harnessing the possibilities. […]

thedrum.com
Wed, Dec 14, 2022 at 12:10 AM

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Metaverse, header bidding, dynamic and 3D content feature in Hivestack’s predictions for 2023 (OpenMic on The Drum)

By Kira LeBlanc, Hivestack. Gen Z is set to lead retailers into virtual environments. Companies must be prepared, both strategically and technologically, to provide their younger customers with a seamless experience across multiple devices, including VR (virtual reality) and MR (mixed reality) glasses. […]

thedrum.com
Tue, Dec 13, 2022 at 9:02 PM

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The 5 biggest creative trends in out-of-home advertising (The Drum)

‘Budgets hold no prisoners’ Helen Miall, chief marketing officer, VIOOH: “This year’s awards provided a unique opportunity to see how brands and agencies are using OOH to support campaign objectives at all levels of the branding-response funnel. […]

thedrum.com
Tue, Dec 13, 2022 at 7:09 PM

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3D elf escapes from menacing troll to promo Danish show (The Drum)

By Amy Houston, Reporter. To mark the third series of the popular family-friendly Christmas TV show, a digital out-of-home (DOOH) ad has appeared at the Field’s shopping mall in Copenhagen. […]

thedrum.com
Tue, Dec 13, 2022 at 7:07 PM

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Operator of ad screens on vending machines Invenda makes its inventory available for programmatic buying via One Tech Group’s SSP1 in the U.K., Germany and the Netherlands, with the U.S. and United Arab Emirates to follow (Kiosk Marketplace)

The 46- and 49-inch screens can be booked by advertisers programmatically using One Tech Group's SSP1. Invenda's inventory in Germany, the Netherlands and the United Kingdom will connect to SSP1 and is immediately bookable via private and open auction. […]

kioskmarketplace.com
Tue, Dec 13, 2022 at 7:04 PM

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Outdoor advertising in Hong Kong is far from dead (Campaign Asia)

PHD's Hong Kong CEO Antony Yiu responds to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising. I was slightly disappointed when I read an opinion piece on Campaign Asia-Pacific about 'why Hong Kong’s outdoor advertising is underperforming'. There is a fundamental flaw in the study by Hong Kong Baptist University quoted in the article. […]

campaignasia.com
Tue, Dec 13, 2022 at 4:27 PM

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Extend User Generated Content to the Physical World

Extend User-Generated Content to the Physical World with Shoutable By Julia Cramer for Shoutable Published: November 21, 2022 Remember when companies talked, and consumers listened? Well, that doesn’t seem to be the case anymore. The emergence of the Internet promised brands a golden era of marketing, where a brigade of companies could easily dominate the digital universe. […]

adomni.com
Tue, Dec 13, 2022 at 1:58 PM

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Extend User Generated Content to the Physical World

Extend User-Generated Content to the Physical World with Shoutable By Julia Cramer for Shoutable Published: November 21, 2022 Remember when companies talked, and consumers listened? Well, that doesn’t seem to be the case anymore. The emergence of the Internet promised brands a golden era of marketing, where a brigade of companies could easily dominate the digital universe. […]

adomnidemo.wpengine.com
Tue, Dec 13, 2022 at 1:58 PM

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How programmatic advertising is shaking up out-of-home (The Drum)

By Hannah Bowler | Journalist. The tech took off during the pandemic as advertisers made the most of being able to instantly pause or scale back campaigns, but its full benefits are only now being understood. […]

thedrum.com
Mon, Dec 12, 2022 at 4:29 PM

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