Digital out-of-home will be one of the media advertisers turn to in a soft local market in 2023 (DIGIDAY)
By Michael Bürgi. ...What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV, according to numerous media agency sources as well as Borrell & Associates, a firm that tracks local advertising in the U.S. […]
Mon, Nov 21, 2022 at 11:35 PM