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How to create more revenue opportunities with Broadsign’s flexible campaign types

By Juliana Lai. The economic uncertainty and government-mandated lockdowns brought on by COVID-19 saw a decrease in spending in the out-of-home (OOH) advertising space for 2020. Faced with tighter budgets, advertisers had to reassess the need for large upfront commitments that come with traditional OOH media buys – e.g. […]

resources.broadsign.com · Promoted content
Tue, Jan 17, 2023 at 12:22 AM

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Easescreen’s Zuzana Yalcin shares tips on how to achieve success in the digital signage software market (DSToday)

by Daniel Brown — Editor, Networld Media Group. "What fascinates me about the industry as a marketing person is that digital signage is kind of the marriage between IT and marketing," Yalcin said. "You really need both to succeed. […]

digitalsignagetoday.com
Tue, Jan 17, 2023 at 12:10 AM

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Out-of-Home Media Trends for 2023 (EMC Outdoor)

Betsy McLarney, CEO, EMC Outdoor. It’s time to take a look ahead at the Out of Home media trends we see lining up in 2023. Last year was a year of recovery for Out of Home media. […]

emcoutdoor.com
Mon, Jan 16, 2023 at 5:11 PM

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An in-depth look at new digital signage at Minneapolis-St. Paul airport (DSToday)

U.S. airports are usually in one of two categories: Authorities or government-owned (e.g. San Fransisco, SFO, Chicago). […]

digitalsignagetoday.com
Sun, Jan 15, 2023 at 10:45 PM

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JCDecaux renews and extends its advertising concession with Singapore Changi Airport for the second consecutive time

JCDecaux SE (Euronext Paris: DEC) has renewed its advertising concession with Singapore Changi Airport for 7 years, from 2023 until 2029, with an option for further 5 years’ extension to 2034. This is the 3rd contract since the concession started in 2011, in a partnership that will span more than 20 years. […]

JCDecaux
Thu, Jan 12, 2023 at 12:14 AM

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AdQuick’s Analytic Series

Week 2: Causal Lift Analysis Welcome to week 2 of AdQuick’s Analytics Series! This week we bring you a plethora of information about Causal Lift. Plethora… who uses that word? […]

blog.adquick.com
Wed, Jan 11, 2023 at 12:56 PM

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Mobility Advertising Introduces Vehicle Wrap Standardization to the Out-of-Home Advertising Industry

Today, key players in mobility advertising joined together for the first time ever to create a… The post Mobility Advertising Introduces Vehicle Wrap Standardization to the Out-of-Home Advertising Industry appeared first on Wrapify Blog. […]

blog.wrapify.com
Wed, Jan 11, 2023 at 3:00 AM

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PQ Media report says global digital out-of-home ad spend grew 24.9% in 2022, and 36.9% in the US

Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from PQ Media. […]

PQ Media
Tue, Jan 10, 2023 at 5:46 PM

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Sales director to drive growth in Lamar’s Canadian transit network

North American out-of-home (OOH) media company Lamar Advertising has appointed Andy Querin as its executive director for national sales in Canada. Photo courtesy Lamar Advertising North American out-of-home (OOH) media company Lamar Advertising has appointed Andy Querin as its executive director for national sales in Canada. […]

signmedia.ca
Mon, Jan 9, 2023 at 12:44 PM

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Longtime Broadsign Executive Brian Dusho Has Passed Away

The new is starting to get around the industry that Brian Dusho – most known as the former CEO of the DOOH-focused software firm ... […]

sixteen-nine.net
Sat, Jan 7, 2023 at 10:37 AM

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Lessor Sells and Buyer Claims They Own the Billboard. What Are Your Options? (Billboard Insider)

Richard Hamlin of Hamlin|Cody. Conclusion: Buyers will sometimes get the idea they bought the sign too, or that they can renegotiate the lease. They are always wrong about the sign and usually wrong about being able to force you to accept a new lease. […]

billboardinsider.com
Fri, Jan 6, 2023 at 6:38 PM

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AdQuick’s Out-of-Home Advertising Trends & Predictions for 2023

A quick rundown of how out-of-home advertising will keep gaining momentum in the year ahead (and why you should care)In spite of a past year filled with all sorts of uncertainty and unexpected headwinds, we managed to make it a full tour around the sun once again. […]

adquick.com
Fri, Jan 6, 2023 at 12:23 PM

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AdQuick’s Out-of-Home Advertising Trends & Predictions for 2023

A quick rundown of how out-of-home advertising will keep gaining momentum in the year ahead (and why you should care):In spite of a past year filled with all sorts of uncertainty and unexpected headwinds, we managed to make it a full tour around the sun once again. […]

blog.adquick.com
Fri, Jan 6, 2023 at 12:23 PM

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Ex-Broadsign executive Brian Dusho passed away at age 51, cause of death not revealed (16:9)

Brian Dusho – known as the former CEO of the DOOH-focused software firm Broadsign – passed away last month at the age of 51. He died Dec. 15th in Atlanta. […]

sixteen-nine.net
Fri, Jan 6, 2023 at 12:10 AM

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LightnTec gets EU’s financial backing for its foil-based LED displays (16:9)

Unlike more conventional LED/DOOH displays, in a lot of jurisdictions these foil-based sheets wouldn’t need additional approvals to go up. LightnTec's products are touted as ultra-thin, ultra-lightweight, bendable, cuttable, and energy efficient. […]

sixteen-nine.net
Thu, Jan 5, 2023 at 4:39 PM

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