Raw Feed & Search

Solomon Partners report says out-of-home advertising produces highest levels of consumer recall versus other media (OAAA)

The analysis, which represents an aggregation of publicly available studies on advertising recall from 2017 to 2022, shows that out of home advertisements produce significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, print, and online executions. This holds true across printed and digital OOH formats. […]

oaaa.org
Wed, Jan 4, 2023 at 10:32 PM

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Lamar acquires digital and static billboards of Tyler Outdoor in Tulsa (Billboard Insider)

Billboard Insider talked to Lou McDermott of Kalil & Co. for more detail on the acquisition. It was a competitive process. […]

billboardinsider.com
Wed, Jan 4, 2023 at 10:28 PM

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Welcome to AdQuick’s Analytics Series

Week 1: Attribution Dashboard We’ve heard all of the myths about out-of-home advertising. Over the next 5 weeks, we’re going to show you AdQuick’s tools to refute the negative setbacks of OOH that you might have heard. “Out-of-Home Advertising is good for branding, but it can’t be measured. […]

adquick.com
Wed, Jan 4, 2023 at 12:54 PM

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Welcome to AdQuick’s Analytics Series

Week 1: Attribution Dashboard We’ve heard all of the myths about out-of-home advertising. Over the next 5 weeks, we’re going to show you AdQuick’s tools to refute the negative setbacks of OOH that you might have heard. […]

blog.adquick.com
Wed, Jan 4, 2023 at 12:54 PM

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Remembering Andrea Messimer (Billboard Insider)

Billboard Insider is saddened by Andrea Messimer’s death. We will miss her. Her smile brightened every OAAA/Geopath convention and Andrea was the sort of person who could communicate a smile over the phone or via the keyboard. […]

billboardinsider.com
Tue, Jan 3, 2023 at 12:11 AM

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4 digital signage market insights for the new year (DSToday)

by Daniel Brown — Editor, Networld Media Group. Even as a newbie, a few salient points have emerged, and I'm keen to explore them in the coming year as we expand our coverage. 1. Digital signage is not a silo. […]

digitalsignagetoday.com
Mon, Jan 2, 2023 at 12:10 AM

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What is the ROI of Out-of-Home Advertising? (Onescreen AI)

By Jenna Cason. Marketers using OOH spent an average of $248,040 over the past 12 months. During that same period, their OOH advertising generated $402,252 in revenue. […]

onescreen.ai
Thu, Dec 22, 2022 at 12:10 AM

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Slick solution uses AI, sensors, projection to boost order pickups at Korean Starbucks cafes (16:9)

The customer experience kind of falls apart at busier quick service restaurants when guests order their coffees or whatever, and then stand back and wait for someone to holler out their name or order number when their goodies are ready for pickup. […]

sixteen-nine.net
Wed, Dec 21, 2022 at 4:42 PM

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How the out-of-home resurgence will affect other channels (The Drum)

Jim Wilson is the chief executive of Talon America. Our latest BWG Talon OOH Advertising study of brand marketers and agencies revealed that industry optimism for OOH is growing and advertisers are planning on investing more in OOH in 2023: 93% of advertisers are planning to allocate 5% or more of their overall marketing budgets to OOH in 2023, and 97% are planning to allocate 5% or more in 2025. […]

thedrum.com
Mon, Dec 19, 2022 at 12:14 AM

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The Canadian Out-of-home Marketing and Measurement Bureau (COMMB) launches The Canadian Out-of-Home Awards (Bloomberg)

Launching in Spring 2023, the awards  will be recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. […]

bloomberg.com
Sun, Dec 18, 2022 at 5:35 PM

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Are retail media networks the future of out-of-home advertising? (The Drum)

By Brad Jashinsky | Director Analyst. With measurement, retailers are at the forefront of bringing programmatic OOH ad buying closer to the realm of performance media, connecting data like purchases and sales lift directly to ad buys. […]

thedrum.com
Fri, Dec 16, 2022 at 6:20 PM

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How to Use Google Analytics to Measure Billboard Performance (Onescreen AI)

by: Jaclyn Giordano. Did you know that you can use Google Analytics to measure the performance of your billboard, or really any out-of-home (OOH) advertising, as well? There are a lot of good reasons to add OOH ads — from billboards, blimps, and buses to wrapped cars and connected tv — to your marketing mix, but one of the most compelling goals is driving traffic to your website. […]

onescreen.ai
Fri, Dec 16, 2022 at 12:14 AM

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How are agencies measuring the environmental impact of outdoor advertising? (The Drum)

By Sam Bradley | Senior Reporter. Fiona Lloyd, global client and brand president, Carat. As part of our media decarbonization journey, we’ve developed a cross-channel media carbon calculator to measure the carbon footprint of our clients’ campaigns. […]

thedrum.com
Fri, Dec 16, 2022 at 12:10 AM

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Stingray Advertising Partners with Hivestack to Power Retail Audio Advertising in the United States, Mexico and Australia

Stingray Advertising will produce and dynamically insert digital audio ads across their streaming music network using the Hivestack Ad Server Montreal, Canada – December 15, 2022 – Stingray, a leading music, media, and technology company, today announced an expanded exclusive partnership between Stingray Advertising and Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, to power their retail audio advertising network across several markets. […]

dpaaglobal.com
Thu, Dec 15, 2022 at 1:54 PM

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How DTC brands find customers in new places with out-of-home ads (Examples by Onescreen AI)

by: Kaeli Gilchrist. Now, with digital customers leaving home and returning back to pre-pandemic travel and shopping behaviors, DTC brands are sailing much choppier waters when it comes to connecting with their target audiences. […]

onescreen.ai
Thu, Dec 15, 2022 at 12:14 AM

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