Branded Cities redevelops the former Thomson Reuters digital billboard in Times Square and relaunches it as “The Midtown Financial” (Branded Cities)

DOOH ad operator Branded Cities has launched their new $9-million-dollar digital spectacular located at 3 Times Square. Previously known as the Thomson Reuters digital display, the 6-screen spectacular has been renamed as “The Midtown Financial,” or “MiFi” for short, and has consolidated its digital presence into a massive 2-screen large-format design. […]