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Geometria selects Vengo’s AdServer to connect 1,100 large digital screens in NYC with advertisers

NEW YORK, NY – March 21, 2023 – Vengo, the leading place-based media technology platform, announces its exclusive programmatic sales partnership with Geometria. Denys Kanel, CEO of Geometria said, “We’re proud to announce our programmatic sales partnership with Vengo, one of the leading players in the industry. […]

digitalsignagefederation.org
Fri, Mar 24, 2023 at 11:57 AM

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AdQuick Madvertising Podcast Episode #3: Nandini Jammi

Our AdQuick brand podcast, launched earlier this year, discusses everything advertising, tech, startups, marketing trends and much in-between.In episode 3, AdQuick marketing team members Chris Gadek and Adam Singer (your hosts) interview internet advertising industry advocate and frequent media commentator Nandini Jammi to discuss brand safety, online spam/wasted ad spend, and advertising industry role in advocacy.Watch on YouTube here, (also embedded below) listen on Spotify here or Apple Podcasts here.Transcription follows (auto-generated) below if you prefer text, for accessibility or if you'd like to grab any quotes for re-use via blogging or social.___________________________________________________Chris Gadek (00:01):Welcome to the AdQuick Advertising podcast. […]

blog.adquick.com
Fri, Mar 24, 2023 at 11:22 AM

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Why Digital Out-of-Home is Fundamental to Any Multi-Channel Strategy (ExchangeWire)

Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that is found outside the home and in a public environment. […]

exchangewire.com
Thu, Mar 23, 2023 at 11:12 PM

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Absen Launches Featured Category Brands

Absen, prominent LED display brand, unveiled its featured category brands — AbsenLive, Absenicon and AbsenCP at its Spring Launch Event 2023. Along with the brands, attendees also witnessed the launch of a range of new LED technologies, solutions and products. […]

commercialintegrator.com
Thu, Mar 23, 2023 at 11:41 AM

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Geometria selects Vengo’s AdServer to connect 1,100 large digital screens in NYC with advertisers

NEW YORK, NY – March 21, 2023 – Vengo, the leading place-based media technology platform, announces its exclusive programmatic sales partnership with Geometria.   Denys Kanel, CEO of Geometria said, “We’re proud to announce our programmatic sales partnership with Vengo, one of the leading players in the industry. […]

dpaaglobal.com
Thu, Mar 23, 2023 at 10:17 AM

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1,100-screen digital signage network Geometria enables programmatic buying of its inventory via Vengo platform

Place-based media technology platform Vengo, has signed an exclusive programmatic sales partnership with Geometria. Vengo is the exclusive programmatic partner for several large networks, including AMI’s 20,000 digital jukeboxes and CheddarU’s extensive college campus network of digital screens. Vengo now powers over 27,000 screens across the U.S. […]

Vengo Labs
Wed, Mar 22, 2023 at 7:18 PM

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LED China Exhibition Returns July 17-19, 2023 (Commercial Integrator)

LED China, the Shanghai-based exhibition that brings LED display manufacturers and buyers together is preparing for its 2023 show. The exhibition will return after four years of pandemic travel restrictions in China. LED China will take place July 17-19 at the Shenzhen Convention and Exhibition Center, in the Futian District. […]

commercialintegrator.com
Wed, Mar 22, 2023 at 4:14 PM

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How to avoid an income crisis: don’t stop prospecting (Billboard Insider)

Dan Nausley. By now it’s not news to anyone that the markets have been volatile…if not a bit scary this week in particular. Who really knows what the 2nd, 3rd, and 4th quarters will bring in the way of an economy…Anemic? Strong? […]

billboardinsider.com
Tue, Mar 21, 2023 at 7:16 PM

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The Resurgence of QR Codes Continues; And Other Trends in Advertising (Billboard Insider)

By Melody Roberts, Founder & Chief Creative Officer, Out of Home Creative. […]

billboardinsider.com
Mon, Mar 20, 2023 at 5:52 PM

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Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries (16:9)

This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is ... […]

sixteen-nine.net
Thu, Mar 16, 2023 at 9:52 AM

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Outsmart/PWC report shows UK out-of-home ad revenue grew 31% in 2022, to £1.2bn

Outsmart, the trade body for the Out-of-Home (OOH) advertising industry reported that overall OOH revenue for 2022 saw growth of +31% year-on-year with total revenues of £1.2bn. The figures, collated by PwC, show that Q4 contributed £346 million towards annual OOH revenues, up +3.2% compared to Q4 2021. […]

Outsmart
Wed, Mar 15, 2023 at 11:40 PM

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Bike Storage Pods Integrated Signage Unveiled

The DSF was on hand at the Port Authority Midtown Bus Terminal in Manhattan as it unveiled a new Oonee Pod secured bike parking pod. The sleek pod will provide bicycle storage at no cost to cyclists on a reservation-based, first-come, first-served basis. The pods feature security cameras, secure door accessed via mobile app, interior and exterior lighting, and theft insurance. […]

digitalsignagefederation.org
Wed, Mar 15, 2023 at 5:29 PM

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Major Brands to Speak at DPAA Summit

Initial Speakers, Awards Programs and Additional Features Announced for October 10 Summit, Chelsea Piers, NYC   NEW YORK – March 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for their October 10 DPAA Global Summit, this year entitled Omnivideo. […]

dpaaglobal.com
Wed, Mar 15, 2023 at 2:11 PM

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This company purchases ground leases and land under billboard structures (Billboard Insider)

Interview with Scott Furcolow, SVP Billboards, Accelerate Investment Partners. Accelerate Investment Partners acquires, owns and manages investments in real property interests under energy and infrastructure locations across the country. […]

billboardinsider.com
Tue, Mar 14, 2023 at 7:02 PM

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How to avoid losses caused by a bank failure (Billboard Insider)

Luckily for OOH companies, Silicon Valley Bank exited the sector in the 90's. Billboard Insider’s take: It’s a good idea to limit your bank deposits to $250,000 or less. Once you get above that amount, buy treasury bills or open a government securities money market account. […]

billboardinsider.com
Mon, Mar 13, 2023 at 7:22 PM

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