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JCDecaux reports 2022 revenue up +20.8% to €3,316.5 million

Full-Year 2022 results:  Adjusted revenue up +20.8% to €3,316.5 million Adjusted organic revenue up +16.6% Adjusted operating margin of €602.9 million, up +42.8%, +€180.7 million yoy Adjusted EBIT, before impairment, of €212.0 million, up +1,199.5%, +€195.7 million yoy Net income Group share of €132.1 million, +€146.7 million yoy Adjusted free cash flow of €43.2 million Best in class ESG ratings Proposal to AGM not to pay any dividend in 2023 First quarter 2023 adjusted organic revenue growth expected to be around +2.5% Paris, March 9th, 2023 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has reported its results for the year ended December 31st, 2022. […]

JCDecaux
Thu, Mar 9, 2023 at 4:44 PM

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Outsmart and other trade bodies oppose Scottish Government’s proposals to ban alcohol advertising in an unprecedented joint statement

Statement on Alcohol Advertising Consultation in Scotland.“ Advertising bodies and media organisations have reacted strongly against the Scottish Government’s proposals to ban alcohol advertising and marketing in their responses to the Government’s consultation, which ends today. […]

Advertising Association
Thu, Mar 9, 2023 at 4:41 PM

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The Biggest Objection to Selling Billboard Ads (the Cost) and How to Overcome It (Billboard Insider)

Kevin Gephart vs ChatGPT. Objection: “It Costs Too Much.” It is a vague statement that requires you to find out: “what else? […]

billboardinsider.com
Wed, Mar 8, 2023 at 4:37 PM

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How to use QR codes with posters (Clear Channel UK)

QR codes have seen a meteoric rise in usage and adoption since they became an essential touchpoint during the pandemic, and brands have seized the moment. Everywhere from retail displays, floor stickers and even TV ads, QR codes can be seen lurking in the corner, in the hope of engagement to provide much loved metrics for marketers. […]

clearchannel.co.uk
Wed, Mar 8, 2023 at 4:25 PM

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How your EV charging stations can generate revenue streams (Broadsign)

1- Usage fees and 2- DOOH advertising screens. By Quinn Mason. Chargers connected to digital screens generate revenue through the sale of digital out-of-home (DOOH) ad placements. […]

resources.broadsign.com · Promoted content
Wed, Mar 8, 2023 at 2:51 PM

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Digital screens suspended from ceilings at Saudi retailers (AVInteractive)

Retailers in the Saudi Arabian capital of Riyadh are suspending digital signage screens from the ceiling to make displays more eye-catching. Optician chain Magrabi has been using displays suspended from ceiling in stores across the Middle East for years, with the company’s displays integrated into L-shaped ceiling elements. […]

avinteractive.com
Wed, Mar 8, 2023 at 12:10 AM

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The Canadian Out-of-Home Awards Announces Categories and Opens Campaign Submissions

Toronto, Ontario--(Newsfile Corp. - March 7, 2023) - COMMB, the Canadian Out of Home Marketing and Measurement Bureau, is thrilled to announce the categories for the inaugural Canadian Out-of-Home Awards on May 25. […]

COMMB
Tue, Mar 7, 2023 at 5:25 PM

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International Women’s Day: Q&A with Female Adomni Leaders

International Women’s Day: Q&A with Female Adomni Leaders Published: February 14, 2022 March is Women's History Month, commemorating women's achievements and sparking conversations about the ongoing discrimination women face worldwide. […]

adomni.com
Tue, Mar 7, 2023 at 12:57 PM

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Advancing at Work Through Allies and Advocates

DPAA Announces Women’s Empowerment Online event on March 16 with Special Guest Cara Lewis, Chief Investment Officer, Dentsu   NEW YORK – March 7, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today its first Women’s Empowerment event of the year, with special guest speaker Cara Lewis, Chief Investment Officer at Dentsu. […]

dpaaglobal.com
Tue, Mar 7, 2023 at 12:09 PM

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Digital Signage Today’s top trends in signage include DEI, ESG and emerging markets

Six months ago, I started out as a tech journalist covering digital signage. In that time, I've spent day and night studying the industry and interviewing industry figures to try to understand the trends in this rapidly evolving industry. […]

digitalsignagetoday.com
Tue, Mar 7, 2023 at 12:10 AM

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Following its acquisition, Renfroe Outdoor rebrands to be part of Verde Outdoor (Billboard Insider)

Renfroe will be operating under the Verde Outdoor Media name. Insider talked to Dave Wood, President & CEO of Verde Outdoor and Jed Renfroe to discuss the name change and the thought process behind the transition. Dave Wood. […]

billboardinsider.com
Mon, Mar 6, 2023 at 3:30 PM

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Sustainability and Ad Forecasts on Agenda for DPAA Member Meeting

Guest Speakers and New Format Announced   NEW YORK – March 6, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and a new format for their widely successful member meetings. […]

dpaaglobal.com
Mon, Mar 6, 2023 at 12:11 AM

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Consumers Are Particularly Receptive To Ads In Airports: Study (16:9)

The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are ... […]

sixteen-nine.net
Fri, Mar 3, 2023 at 11:43 AM

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The JCDecaux Roundtables – part 2: where does programmatic Digital Out-of-Home fit in the marketing funnel? (The New Digital Age)

Michael Feeley. Can programmatic Digital Out of Home (pDOOH) genuinely claim to be a ‘full-funnel’ advertising solution? Is it a mistake for the outdoor industry to try to position pDOOH as such? […]

newdigitalage.co · Promoted content
Thu, Mar 2, 2023 at 6:38 PM

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Digital Signage Experience unveils its 2023 Advisory Board (DSE)

The Advisory Board is a mix of industry veterans and influencers in digital signage, digital-out-of-home and digital media experiences whose insight and perspectives will shape the 2023 event. […]

digitalsignageexperience.com
Thu, Mar 2, 2023 at 5:24 PM

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