Saturday, April 13, 2024

1,100-screen digital signage network Geometria enables programmatic buying of its inventory via Vengo platform

Wednesday, March 22, 2023

Place-based media technology platform Vengo, has signed an exclusive programmatic sales partnership with Geometria.

Vengo is the exclusive programmatic partner for several large networks, including AMI’s 20,000 digital jukeboxes and CheddarU’s extensive college campus network of digital screens. Vengo now powers over 27,000 screens across the U.S.

Denys Kanel, CEO of Geometria, said, “We’re proud to announce our programmatic sales partnership with Vengo, one of the leading players in the industry. Together, we’ll leverage our combined expertise and cutting-edge technology to expand our reach and deliver exceptional results for our clients. This partnership is a major milestone for us, and we’re excited to see what we can achieve together.”

Geometria Logo for heading

Vengo’s CEO & Co-Founder Brian Shimmerlik adds, “Geometria’s network of large screens in popular verticals and top markets is high value inventory, perfect for Vengo’s monetization platform.”

Vengo enables media buyers to efficiently access target audiences at scale by connecting DOOH screens to programmatic channels via a turnkey technology and sales platform.

About Vengo Labs

Vengo is a Digital Out-Of-Home (DOOH) software company. Vengo enables media buyers to execute with speed, scale, and trust, while providing an unbiased lens for screen network owners to source and prioritize the content that is most impactful to their bottom line. Vengo, see how far screens can go. For more information, visit https://vengolabs.com/

About Geometria
Geometria occupies an important place in the digital media landscape, blazing a trail of innovation from their downtown Manhattan headquarters. As a company with full-service capabilities, including creative and production, they’re making waves in the industry with their cutting-edge approach to advertising. With over 1,100 fully-owned screens in their network, placed strategically in high-traffic locations like supermarkets, grocery stores, elevators, fitness centers, and car services, they’re reaching more people than ever before. Geometria is rapidly expanding their footprint and capabilities, currently boasting digital networks throughout New York, New Jersey, Pennsylvania, Florida and Illinois. With their LED truck fleet, they’re taking their message to the streets in a big way. Geometria has joined the programmatic ecosystem and serves over 144M monthly impressions across the company’s digital networks. They help to promote services, engage target audiences, and bring more customers to both first time advertisers and existing businesses alike. Geometria’s innovative and effective solutions help companies in any industry to succeed. For more information, visit https://geometria.us/

Vengo Media Contact:
Vengo
Mary Perrella
VP Media & Marketing
Mary@VengoLabs.com

Geometria Contact:
Geometria Media Company
Jen Roshchenko
Head of Operations
Jen@Geometria.us

Published on Wednesday, March 22, 2023 at 7:18 PM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.