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Digital signage software maker Creative Realities debuts AdLogic inventory insights tool in 2023 Winter software release

New analysis and projection tool for Reflect AdLogic Platform adds inventory transparency. LOUISVILLE, Ky., -- Digital signage software provider Creative Realities, Inc.(NASDAQ: CREX, CREXW) has released the AdLogic Inventory Insights, a new tool within the Reflect AdLogic™ platform that is set to improve the way media networks manage and view their advertising inventory. […]

Creative Realities
Wed, Mar 1, 2023 at 12:10 AM

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Swedish digital signage tech provider Zeta Display reports sales increase by 27.1 % to SEK 534.5 million in 2022 (USD $51 million)

Strong growth and continued investments.  October - December 2022 Net sales increased by 36.8 % to SEK 167.4 (122.4) million. Adjusted for currency effects, sales increased by 27.6% to SEK 166.9 (130.8) million. SaaS revenues increased by 10.4 % to SEK 49.8 (45.1) million. […]

Zeta Display AB
Tue, Feb 28, 2023 at 5:40 PM

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Australia: Subway named Grand Prix winner of OMA’s 2022 Creative Collection competition (AdNews)

The Grand Prix winner was chosen from 22 campaigns - all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 125 campaigns were submitted for judging in 2022. OMA CEO Charmaine Moldrich said: “Location and context are some of OOH’s biggest opportunities. […]

adnews.com.au
Tue, Feb 28, 2023 at 4:46 PM

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W Group (Hypermedia and DigitAll) Joins DPAA

Largest OOH Network in UAE Joins the Association   NEW YORK – February 27, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that W Group, along with its two entities Hypermedia and DigitAll, have joined the association. […]

dpaaglobal.com
Tue, Feb 28, 2023 at 9:41 AM

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The longest expressway in India will attract roadside billboard installations upon its completion in 2024 (Exchange4Media)

Hailed as India’s landmark infrastructure project, the Delhi-Mumbai expressway stretches up to 1,386 kilometres and cuts the travel distance between Mumbai and Delhi to 12 hours from the present nearly 24 hours. The expressway is expected to be completed by January 2024, with work happening at multiple points along its routes. […]

exchange4media.com
Mon, Feb 27, 2023 at 6:28 PM

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GSTV Makes Screens Across US Network Available To Help Solve Missing Child Cold Case

Hat Tip to the DOOH network GSTV for making time available on its full estate of gas pump displays to help the U.S. National ... […]

sixteen-nine.net
Thu, Feb 23, 2023 at 8:49 AM

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What traits separate the high performing out-of-home sales reps from others: Outdoor Sales Mastery expert (Billboard Insider)

Charlie Mizer, The Outdoor Sales Mastery Class. I landed a new account and could not wait to tell my boss “I got one!” A couple of months later I saw my jewel of a new client go up on multiple competitor boards. […]

billboardinsider.com
Tue, Feb 21, 2023 at 5:39 PM

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SNA Displays Hires PJ Pedroni as Director of Sales, Northwest

TACOMA, WA—SNA Displays hired PJ Pedroni as its director of sales for the northwest United States. With an extensive background in out-of-home (OOH) advertising both in sales and management, Pedroni will work with prospective digital-out-of-home (DOOH) accounts as well as digital signage opportunities in the transportation sector. […]

dpaaglobal.com
Tue, Feb 21, 2023 at 11:44 AM

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Hivestack’s take on key trends for digital out-of-home in 2023 (New Digital Age)

By Michael Feeley. Header bidding, creative optimisation and the metaverse will be among the big talking points for the digital out of home (DOOH) advertising industry in 2023, according to a new trends report from Hivestack. Despite a tumultuous year for the global economy, DOOH has again proven its agility and resilience, with investment in DOOH campaigns continuing to grow year-on-year. […]

newdigitalage.co
Tue, Feb 21, 2023 at 12:11 AM

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Opinion: It’s finally happening: dumb data in advertising is doomed (The Media Leader)

Omar Oakes. Peter Drucker said: “So much of what we call management consists in making it difficult for people to work.” This comes to mind when media-buying agencies like Interpublic Group decide to merge Mediahub, one of those most interesting network media agencies I’ve come across in the last five years, with IPG Mediabrands, the division that comprises UM and Initiative. […]

the-media-leader.com
Mon, Feb 20, 2023 at 10:41 PM

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How Out of Home Media Enhances Marketing for Healthcare Networks

Healthcare marketing is a complex undertaking, but Out of Home media enhances marketing for healthcare networks. Especially for regional and large local healthcare networks, maintaining a consistent and strong media presence within the community is crucial. These networks typically operate numerous individual facilities, ranging from full hospitals to local doctors and specialists. […]

emcoutdoor.com
Fri, Feb 17, 2023 at 1:38 PM

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UK’s outdoor advertising trade body is building a cross-network ad playout reporting system

Outsmart, the trade body for the Out of Home (OOH) industry is building a new data system to centralise all advertising playout information into one single point for buyers to access. […]

Outsmart
Thu, Feb 16, 2023 at 10:41 PM

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A more detailed explanation of Outsmart’s planned cross-network ad playout reporting system (The Media Leader)

Major outdoor media unite to create single ad-tracking system. Once operational from July, Playout will contain information about all ads that have been played on sites owned by the ‘Big Four’ outdoor media companies, whose digital inventory comprises 70% of the entire UK market. […]

the-media-leader.com
Thu, Feb 16, 2023 at 10:38 PM

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Solomon Partners are raising money for rare cancer research (Billboard insider)

By Mark Boidman, Media Group Head, Solomon Partners. As you may know, I am 16-year cancer survivor. In 2020, with help from riders and sponsors, the Solomon Partners team participated in Cycle for Survival and raised over $80,000 for cancer research. […]

billboardinsider.com
Thu, Feb 16, 2023 at 9:40 PM

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Lemma’s Metaverse Billboards blends physical and virtual world advertising for brands.

As the ad world steers into a new era of technological innovation, brands will be able to engage effectively with an evolving audience through billboard ads in the Metaverse. […]

dpaaglobal.com
Wed, Feb 15, 2023 at 10:01 AM

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