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Introducing our first AdQuick brand ad

Out of home (OOH) advertising has undergone a revolution, like everything else enabled by software. Our team created AdQuick out of a frustration we saw with one of the most effective forms of advertising that remained a black box: we knew it should be measurable, that planning and deployment of ads should be simple and that the process should be re-thought for the digital era. […]

blog.adquick.com
Mon, Apr 3, 2023 at 9:25 AM

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We need to transform. The window of time to capitalize on that opportunity is closing: Geopath President (Geopath)

Geopath President Dylan Mabin’s Speech at the 2023 OAAA/Geopath OOH Media Conference. First, we need to get OOH properly valued as a medium. OOH ads have an average CPM of about $5. […]

blog.geopath.org
Fri, Mar 31, 2023 at 6:52 PM

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Introducing SkyAds: The Future of Advertising In The Cloud

Have you ever looked up at the sky and thought, "I wish I could advertise on that cloud?" Well, now you can with AdQuick SkyAds - the latest innovation in cloud-based advertising.With SkyAds, you can turn any ordinary cloud into a high-visibility billboard for your brand. […]

blog.adquick.com
Fri, Mar 31, 2023 at 7:42 AM

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What’s Actually Going On Behind Retail Media Network Walls? (AdExchanger)

By James Hercher. You might wonder how DOOH or in-store audio spots, which aren’t targeted to an individual, fit into retail media platforms that are ostensibly about connecting impressions to ID graphs and sales. The answer? […]

adexchanger.com
Thu, Mar 30, 2023 at 10:35 PM

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Digital signage software provider Creative Realities reports record revenue of $43.3 million in 2022

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), provider of digital signage and media solutions, has reported its financial results for the fourth quarter and fiscal year ended December 31, 2022. […]

Creative Realities, Inc.
Thu, Mar 30, 2023 at 10:27 PM

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Full list of winners of the 81st OBIE Awards for creative excellence

20th Century Studios for "Avatar: The Way of Water" Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, Tenn., March 28, 2023 /PRNewswire/ -- OAAA presented 29 awards during a live ceremony held at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN. […]

OAAA
Wed, Mar 29, 2023 at 10:28 PM

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Numbat GmbH Goes All-In on Broadsign to Power EV Charger Advertising Network

German cleantech startup to broaden available EV charger ad inventory across Europe, advance EV charger audience experience with proven DOOH advertising platform Montreal, Canada – March 29, 2023 – Broadsign and Numbat GmbH today announced that Numbat has selected the Broadsign digital-out-of-home (DOOH) advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations. […]

dpaaglobal.com
Wed, Mar 29, 2023 at 9:34 AM

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The evolution of the Broadsign platform: Highlights from the latest product webinar

The out-of-home (OOH) industry is going through an evolution, and expectations are changing. Media owners want tools that are smarter, more comprehensive, and better connected to allow them to remain agile. As the leading OOH software provider, we are evolving with the industry to ensure that our platform continues to meet the needs of media owners. […]

broadsign.com · Promoted content
Wed, Mar 29, 2023 at 12:14 AM

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US Out of Home Advertising up 20.7%, Exceeding Revenue Record Set Pre-COVID in 2019

Out of Home Advertising Association of America (OAAA) reports that Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion. This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. […]

OAAA
Tue, Mar 28, 2023 at 7:33 PM

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Digital signage software provider Creative Realities rejects a proposal by Pegasus Capital Advisors, L.P to acquire all outstanding shares of its common stock

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, announced two material updates for shareholders ahead of its anticipated earnings call scheduled for Thursday, March 30, 2023 at 9:00am EST. 1. Status Of Special Committee’s Consideration of Offer from Pegasus Capital Advisors, L.P. […]

Creative Realities, Inc.
Tue, Mar 28, 2023 at 5:20 PM

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OAAA Names New Chairman, Clear Channel Outdoor CEO Scott Wells, Elects Five New Board Members

Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. ("CCOH") (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry. Wells succeeds Sean Reilly, CEO of Lamar Advertising Company, as chairman of the OAAA's board. […]

OAAA
Tue, Mar 28, 2023 at 5:17 PM

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Women in Media: A Roundtable Discussion

Women in media have made remarkable contributions to the industry and also faced a host of challenges. As a WBENC organization, we thought it was important to observe Women’s History Month, so we pulled together a group of seasoned executives to discuss their experiences as women in media.  They got together for a roundtable discussion, and we wanted to share their thoughts. […]

emcoutdoor.com
Mon, Mar 27, 2023 at 1:30 PM

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Reveal Mobile Introduces New Out-of-Home Campaign Effectiveness Measurement Solution for Mid-Market Brands

Raleigh, NC – March 27, 2023 – Reveal Mobile, the geofencing marketing and campaign measurement company, has launchedy a new out-of-home (OOH) campaign measurement solution that shows segments of audiences exposed to an OOH ad while the campaign is still running. The new measurement study, designed for mid-market brands and retailers, is updated daily and viewable throughout the campaign. […]

Reveal Mobil
Mon, Mar 27, 2023 at 8:00 AM

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How to advertise to travellers using digital out-of-home (Travel Week)

By: Kathryn Folliott. Interview with Scott Mitchell, Managing Director, Vistar Media Canada. “Within DOOH, there are several strategies that can be effectively applied across travel and tourism campaigns – a few of our favourites right now are weather triggers, seasonal promotions, co-op/regional marketing, and of course activating in contextually relevant locations,” he says. […]

travelweek.ca
Mon, Mar 27, 2023 at 12:10 AM

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Investor alert: digital signage software firm Creative Realities goes for a 1-for-3 reverse stock split effective March 27, 2023 to maintain the listing on Nasdaq

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “company”) (NASDAQ: CREX, CREXW), a provider of digital signage solutions, announced today that effective at 12:01 am on Monday, March 27, 2023, the Company will effect a one-for-three reverse stock split of its outstanding common stock. […]

Creative Realities
Sun, Mar 26, 2023 at 11:55 PM

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