AUCKLAND, Wednesday: The Out of Home Media Association Aotearoa (OOHMAA) today announced that its Q1 2023 revenue was up 10% year-on-year, at $37.5m, delivering its best Q1 results to date. Digital out-of-home’s contribution accounts for nearly 75% of Q1 total revenue ($27.7m), up 2% points YOY. […]
by Jonathan Megahey. Out-of-Home brings a lot to the table, but here are five key ways that it can improve your marketing plan: Building brand awareness and trust Increased ad recall Reaching Audiences That Other Media Can’t Flexibility in placement, format, and messaging Improving the performance of other media channels Let’s explore each of these 5 OOH benefits in more detail. 1. […]
Sightline, developed by GroupM Nexus, allows brands to plan, execute and measure the effectiveness of their DOOH campaigns, recently underscored by StarHub’s 48% reach uplift for their live cricket campaign GroupM, WPP’s media investment group, has laounched its advanced digital out-of-home (DOOH) solutions and technology suite Sightline in Singapore. […]
By Richard Rothfelder. The fun starts Tuesday morning with a golf tournament at historic Herman Golf Course. Afterward, we at Rothfelder & Falick are proud to sponsor a hearty Texas barbecue and beer dinner Tuesday from 6PM to 9PM at the Southside Place Clubhouse at 3743 Garnet Street. […]
With the addition of new leadership, Lemma aims to boost its Sales growth in Southeast Asian markets. 13th April 2023– Lemma, an independent omnichannel Supply Side Platform (SSP), has announced the appointment of Charles Less as Regional Head for Southeast Asia. […]
Samsung Electronics announced that it has outfitted the Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, with its displays, including The Wall. The installation also included Samsung Smart Signage displays both indoors and outdoors. […]
By Tony Hull, President, YESCO Financials Solutions. First, the potential for a recession has increased, which could affect advertising budgets. Nearly 40% of all business loans in the U.S. […]
Updated sessions and speakers info for all DPAA events around the POSSIBLE Conference to be held in Miami, April 17 to 19. POSSIBLE is being called the Davos of marketing with celebrity keynotes from LL Cool Jay, Jon Bon Jovi; business leaders Elon Musk, Sir Martin Sorrell; and key brands Campbell Soup, MLB, Albertsons, AT&T, Walmart, etc. […]
DSF Members send in news from the field with DSF On-Hand. This time it is literally from the “field”. Just in time for Mets Opening Day CitiField is unveiling two new digital billboards — inside and outside the ballpark. […]
A large, dual-faced digital pylon for the Puente Hills Auto Center, a group of car dealerships in the Puente Hills area east of L.A., featured an upgrade of EMPIRE Exterior LED display technology from New York City-based SNA Displays. The digital pylon signs can be read from both east and westbound lanes of Pomona Freeway (Route 60). […]
AdQuick, the world’s most comprehensive out of home (OOH) advertising platform, has launched a new feature now available to all users called Browse Lite. This launch provides access to one of our most powerful product features, Browse, which previously was only accessible to paying customers such as agencies and startups/large brands with an OOH budget actively running campaigns. […]
Senior Reporter Amy Houston interviewed Andres Reisinger. Out-of-home (OOH) billboards are simultaneously everywhere and nowhere. That is, you’ll have seen them but most likely on social media and probably not in person, lending credence to the argument that an increasing number of outdoor ads are made for virality rather than verity. […]
Digital Signage Summit Europe (DSS Europe) 2023 will convene leaders from technology, communication, media, retail and corporate to address the state of experiences and discuss trends and drivers for the year ahead. DSS Europe is the world’s longest running global digital signage event series presented as a joint-venture from Integrated Systems Events (ISE) and invidis consulting. […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, has won a new contract to deploy a digital-out-of-home (DOOH) advertising network in more than 1,000 locations in the experiential leisure vertical throughout the United States. […]
CITY OF INDUSTRY, CA—A large, dual-faced digital pylon for the Puente Hills Auto Center, a group of car dealerships in the Puente Hills area east of Los Angeles, was upgraded with EMPIRE™ Exterior LED display technology from SNA Displays. The digital pylon enjoys long read times from both east and westbound lanes of Pomona Freeway (Route 60). […]
