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DOOH Campaigns: McCain Institute, Polaris and Clear Channel Outdoor Expand Anti-Human Trafficking Campaign on Phoenix Billboards

PHOENIX--(BUSINESS WIRE)--Cindy McCain and The McCain Institute for International Leadership at Arizona State University, Polaris, and Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), together with Arizona Attorney General Mark Brnovich and Phoenix Mayor Greg Stanton, today announced a renewed and expanded campaign to combat human trafficking with outdoor media throughout Phoenix. […]

businesswire.com
Fri, Jan 9, 2015 at 4:29 PM

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Adnews: OOH ad firm Cieslok Media launches Engage Mobile

Toronto-based out-of-home media company Cieslok Media has launched a new subsidiary called Engage Mobile that will specialize in mobile advertising media. Its services will include mobile campaign strategy development, research, demographic analysis and measurement. Engage Mobile will be headed by director of mobile media Mike Blanchard, previously director of national sales at Cieslok Media. […]

adnews.com
Thu, Jan 8, 2015 at 11:31 AM

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Mobile Ad Firm Blue Bite Partners with OOH Ad Company Pikasso and Expands its Reach Overseas

NEW YORK, /PRNewswire-iReach/ -- Pikasso, a leading OOH advertising company in the Levant and North Africa, and Blue Bite, the Mobile Standard in OOH, announced today their partnership to implement the latest in OOH mobile marketing. "We are excited to partner with Pikasso, the leader in out-of-home advertising in Lebanon, Jordan and Algeria, said Mikhail Damiani, CEO and Co-Founder of Blue Bite. […]

digitaljournal.com
Tue, Jan 6, 2015 at 7:23 PM

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DOOH Campaigns: Ubisoft Turns to Digital Signage to Encourage Londoners to “Shape Up” (DSConnection)

Interactive digital out-of-home campaign in London promotes the launch of new Xbox One fitness game. […]

digitalsignageconnection.com
Mon, Jan 5, 2015 at 5:28 PM

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DOOH advertising done right: exclusive interview with Amscreen’s Mike Hemmings

As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]

Editorial
Tue, Dec 23, 2014 at 2:28 AM

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Digital Signage Pulse Presents a Featured DOOH Advertising Network: Digital Caddies

Studies indicate that in 2013 approximately 25 percent of all business decisions, valued at one million dollars and above, were made by golfers. That, among many other reasons, explains why golfers are a coveted target audience for advertisers. […]

Editorial
Mon, Sep 15, 2014 at 7:14 PM

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PQ Media: After 3 Yrs of Slowing Growth, Digital OOH Media Pacing Up 11% in 2014; Key Drivers Are Brazil/Russia Mega-Events; US Healthcare/Politics; Aussie Digi-Surge

August 4, 2014 9:10 AM EDT STAMFORD, CT (PRWEB) August 04, 2014 Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media's annual performance benchmark released today. […]

Editorial
Mon, Aug 4, 2014 at 5:50 PM

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DOOH Aggregation Is Dead. Long Live DOOH Ad Serving Platforms!

Analysts report that digital out-of-home/digital place-based media continue to grow faster than the general economy and other media (DOOH is outpaced only by mobile advertising). Although the growth rate has somewhat decelerated since 2010, new digital signage networks keep emerging every month, while successful existing ones get bigger by way of acquisitions and organic expansion. […]

Editorial
Fri, Mar 15, 2013 at 9:21 PM

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This brilliant TV ad is just a silent full screen shot of a billboard ad (Billboard Insider)

Kevin Gephart. Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no sound or other graphics for a full 30 seconds. […]

billboardinsider.com
Wed, Oct 9 at 4:26 PM

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Download to review: IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards are open for public comment until November 01, 2024 (IAB Europe)

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for public comment, offering much-needed clarity in this rapidly expanding channel. The recommended standards are now open for industry feedback until 1st November, and we invite you to send all comments to retailmediastandards@iabeurope.eu. […]

iabeurope.eu
Tue, Oct 8 at 4:18 PM

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Out-of-Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation (Media Village)

Modeling Analysis: Budget Shifts to OOH Yield High ROAS Gains. Automotive: An increase of OOH allocation from 1% to 2% in the Automotive vertical can lead to an overall media plan revenue gain of $52.1 million or 75% of the total optimization improvement. […]

mediavillage.com
Mon, Oct 7 at 11:06 PM

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Small reallocations of media budgets from TV or digital to out-of-home advertising can lead to substantial gains in ROAS (MediaPost)

The findings were presented at MediaPost's DOOH Summit in Austin, TX Friday morning by OAAA CEO Anna Bager. […]

mediapost.com
Sun, Oct 6 at 4:01 PM

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Supercharge your Black Friday and Cyber Monday campaigns with out-of-home advertising (Broadsign)

Kayla Caticchio. Originally a single day of in-store sales, Black Friday has now evolved into a full weekend event, with shoppers flocking to brick-and-mortar locations on Friday and turning to online deals during Cyber Monday. […]

broadsign.com · Promoted content
Fri, Oct 4 at 12:10 AM

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Ring to Sponsor Puppy Pen at the DPAA Video Everywhere Summit on October 15

Puppy Play Pen Returns to the Global Summit for the Fifth Year NEW YORK – October 3, 2024 – Ring will be back to sponsor the Puppy Pen for the second year in a row. Ring allows you to check on your pets anytime, anywhere. From security devices to pet tags, Ring is here to help keep your furry friends safe – and you informed. […]

dpaaglobal.com · Promoted content
Thu, Oct 3 at 1:08 PM

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Billups uses data and machine learning to assess “how likely people are to actually engage with ads on individual billboards and screens” (AdExchanger)

By Anthony Vargas. For now, Billups is only measuring inventory on a client-by-client basis. Clients send in their OOH media plan, and Billups evaluates the displays they plan to buy. […]

adexchanger.com
Wed, Oct 2 at 5:35 PM

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