There are a few reasons why advertisers don’t use Out-Of-Home media – and all of them are wrong. But before we dissect these reasons, let’s take a quick look at the underlying decision-making process and how that influences the choice to include OOH or not. It’s the question of logic vs emotion. […]
NEW YORK – September 24, 2024 – Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here. The multi-award-winning Back to the Future The Musical is a high-voltage comedy. […]
Adomni's Real-World Ads Step-by-Step Guide Published: October 2, 2024 Gone are the days of static, one-size-fits-all out-of-home advertising. With the advent of programmatic DOOH, or "Video Everywhere," marketers now have the ability to create highly-targeted, dynamic campaigns that seamlessly integrate into omnichannel marketing strategies. […]
by Florian Rotberg. Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square. […]
Tony Hull. YESCO Financial Solutions. Independent billboard operators choose YESCO Financial Solutions because we’re fast, flexible and offer thoughtful terms. […]
We are thrilled to be chosen as the winner of the 2024 AdExchanger Awards Best Programmatic Out-of-Home Activation together with Havas, for our campaign for Gavidigest which involved dynamic countdown creatives. Reckitt achieved a considerable sales uplift during the campaign period, directly attributable to our PDOOH campaign. […]
NEW YORK – September 24, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here. […]
Industry’s Largest One Day Media and Marketing Event takes place in NYC on October 15, 2024 NEW YORK – September 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today additional speakers for the annual DPAA Global Summit. […]
Leverage Video IRL for Maximum Holiday Impact Published: September 23, 2024 The holiday shopping season is in full swing, and brands are scrambling to capture the attention of eager consumers. With Black Friday deals creeping into October, it's more important than ever to stand out. […]
by Florian Rotberg. British company I-Media only operates DooH touchpoints in the outdoor areas of highway service stations. This proximity to vehicles allows for a precise target audience approach. […]
by Balthasar Mayer. JC Decaux has its contract with the London public transport company, Transport for London (TFL) renewed. Under this agreement, JC Decaux will continue to manage and market more than 4,700 bus shelters with around 9,000 billboards and 612 DooH screens. […]
Absen has partnered with SignNova to expand availability of its LED displays across U.S., focusing on the DOOH and sports markets. The post Absen & SignNova Announce New Distribution Partnership appeared first on Commercial Integrator. […]
Congratulations to the good folks at Esprit Digital, the retail and DOOH focused specialty display company in a little town north of London. They ... […]
Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]
Recipients Celebrated at DPAA Global Video Everywhere Summit October 15, NYC NEW YORK – September 16, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its Leading Women in Digital Media Awards. […]
