The 2,045-square-foot digital billboard is the first of oOh!'s Signature Collection, a network of premium digital signs at famous locations. […]
Laqshya Media COO Atul Srivastava says talent is now coming to the OOH industry from all sectors. Recruitments, he said, are happening from campuses as organisations now have long-term plans and projects. However, he agrees that attracting talent could be a bit difficult because of the perception of the industry. […]
Carly Zipp, a spokeswoman for Outfront Media, which sells the space for the MTA, said tech advertising really started up in earnest about two years ago as brands discovered its strength in reaching millennials. […]
EXECUTION: Working with Land Rover’s creative agency, RKCR, and Grand Visual, we developed the first OOH interactive installation combining digital and sound in order to showcase the amazing roar of the Range Rover Sport engine. […]
Committed to helping people and communities across the country to create sporting habits for life, Sport England is using the broadcast nature of OOH to get their message to the nation with the aim to get more women and girls playing sport. […]
Looking for a way to extend your brand’s message from our Smart Screens to the screen that matters most to consumers, their mobile device? Why not hit them up through a mobile app that is most likely not only already installed on their phone but also in their top 15 most used? I present to you Adspace’s newest mobile partner…Shazam! […]
Billboard advertising is to many is the traditional out of home (OOH) advertising format, but there has been significant global growth in digital OOH (digital boards and place-based networks) in recent years. A definite trend is the growth of digital as many more new sites are being developed, says Michele Munro. […]
The DBCI or OVAB Europe Digital Signage & DooH Business Climate Index is a widely observed early indicator for economic development in the digital signage and digital out of home industry of the EMEA market region. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the digital signage value chain. […]
PHOENIX (KSAZ) - He's known around the country for making inmates wear pink, Tent City and most recently, switching up the jail menu. Now Maricopa County Sheriff Joe Arpaio will grace one of the largest billboards in the world. His face will be on a 120-foot tall by 84-feet wide digital billboard, overlooking New York's Times Square. […]
After the iconic Old Street EC1 launched in October, JCDecaux has kick-started 2015 with the launch of a new digital Outdoor tower set in the cultural heart of London, South Bank SE1. […]
In late 2013, OgilvyOne created BA’s "magic of flying" campaign. The billboard won the Direct Grand Prix at the 2014 Cannes Lions International Festival of Creativity. OgilvyOne landed the global digital advertising business in 2012. […]
Demystifying the hottest buzzword. One of the most used, yet least understood phrases in digital signage is programmatic buying. Why is it such a hot topic so difficult to understand? […]
[…]
Projection Artworks uses unique projection campaign to display new Panda Cross in unexpected places throughout London. […]
The United Arab Emirates is situated in the Middle East, a region brimming with tradition and traditional advertising. Out-of-home is plentiful, especially in Dubai where large format signs spanning blocks and storeys are used to hide construction sites from passing traffic. In stark contrast to the old, Dubai is all about the new, the first, the biggest. […]
