The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre ... […]
Collin Huber, Market Manager – Out of Home Advertising, Daktronics. Our Venus Control Suite software, developed for the OOH industry, comes with our exclusive scheduling model to help users maximize their digital billboard revenue. Based on user feedback, our developers continually look for ways to improve functionality and user experience across all our software platforms. […]
Billboard Insider’s take: This case illustrates the importance of clear contract termination language. If the Agreement had said that the agreement could only be terminated in writing, maybe the court dispute could have been avoided. The case also illustrates why your ad contract needs to say that any delay in posting an ad will be made up by days added to the end of the contract. […]
IPA: Media landscape remains increasingly fragmented, OOH dominates cut through. By Tom West. “More media is being used concurrently rather than in isolation and attention is becoming more stretched as a commodity – fuelled by the ever-increasing smartphone take-up,” he explained. […]
Olivia Oshry, who currently serves as Vice President of Marketing, is being promoted to Senior Vice President, Marketing and Communications. Olivia assumes the role and joins the OAAA Executive Team effective October 1, 2024, and there are no plans to hire for the CMO role. […]
Omar Oakes, Editor, The Media Leader announced as speaker for DPAA Breakfast with Ad Leaders, September 17, Sanderson Hotel, London NEW YORK – September 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today topics and speakers for the latest edition of its well-received Breakfast with Ad Leaders series, to be held in London on September 17, 8:30am to 10:30am. This is a members-only event. […]
Kayla Caticchio. Once limited to estimated impressions and ad plays, campaign analytics have expanded to offer more comprehensive insights into performance. Additionally, enhanced OOH measurement and attribution capabilities enable advertisers to gather privacy-compliant data to extend their reach beyond physical screens to target audiences across multiple platforms. […]
By Ricki Green. WSI CEO Simon Hickey said this is an exciting opportunity for out-of-home (OOH) digital advertising organisations who have the knowledge, expertise and capability to deliver advertising solutions for an international 24-hour airport: “When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year. […]
by Balthasar Mayer. The new contract is valued at approximately 100 million Swedish kronor, or 9 million euros. Ocean Outdoor Nordic, DooH provider in Northern Europe and part of the Ocean Outdoor Group, has extended its cooperation with pan-European digital signage integrator Visual Art. […]
Singapore, a global financial powerhouse and one of the most densely populated cities in the world, offers a prime environment for outdoor advertising. With a population exceeding 5.92 million and a thriving economy, Singapore’s urban landscape provides unparalleled opportunities for billboard advertising. […]
by Florian Rotberg. In August, the Belgian postal service, Bpost Group, acquired the French third-party logistics company Staci, including its subsidiary Pixel Inspiration, a leading British digital signage integrator. […]
Marie Le Hur, Marketing Director, Ocean Outdoor UK. I think the marketing industry does appreciate how creative and exciting out of home is - which is why fake/faux OOH has become a thing. But fake OOH is really just a piece of online content, with limited reach and without the emotion that’s driven by in person experiences. […]
OOH executive: "Government not following through on their promises with a bait and switch tactic to get the deed and not allow the relocation they promised. No wonder people don’t trust the government when they pull these kind of stunts. No wonder people don’t trust the election process. […]
by Andy McDonald, SVP, Government Affairs, OAAA. The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has recently amended its Digital Billboard Security Guidelines to include a section entitled “Human Approval of Content for Digital Displays. […]
Real-World Ads Engages and Drives Consumer Action Published: August 22, 2024 The latest report from Harris Poll and OAAA ), The Effectiveness of Digital OOH Advertising, reveals that real-world screens are a powerful force in driving consumer behavior. […]
