Out-of-Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation (Media Village)

Modeling Analysis: Budget Shifts to OOH Yield High ROAS Gains. Automotive: An increase of OOH allocation from 1% to 2% in the Automotive vertical can lead to an overall media plan revenue gain of $52.1 million or 75% of the total optimization improvement. […]