DOOH-bai: SGI Dubai 2015 and Digital Signage in the UAE
Dubai, a city of sand and glass. Digital signage in Dubai Mall. SGI Dubai 2015. […]
broadsign.com
Mon, Jan 19, 2015 at 9:00 AM
Mon, Jan 19, 2015 at 9:00 AM
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Search results for “"ooh"”:
Monday, January 19, 2015 Mon, Jan 19, 2015
DOOH-bai: SGI Dubai 2015 and Digital Signage in the UAE
Digital signage should be considered as a chameleon. It’s format and purpose varies across verticals and countries, occupying significant space on American freeways and noticeable nooks in European boulevards. […]
Mon, Jan 19, 2015 at 8:00 AM
Sunday, January 18, 2015 Sun, Jan 18, 2015
Posterscope: Unlocking the value of real-time for OOH advertisers (report)
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding. ‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. […]
slideshare.net
Sun, Jan 18, 2015 at 8:03 PM
Sun, Jan 18, 2015 at 8:03 PM
Saturday, January 17, 2015 Sat, Jan 17, 2015
DOOH Campaigns: Artist Triggers Contagious Yawn in Times Square and Beyond (mymodernmet)
It's a simple but brilliant idea - show the face of a man yawning and you might just yawn yourself. This is the idea behind Sebastian Errazuriz's new installation in Times Square, A Pause in the City That Never Sleeps. Each night in January, from 11:57pm to midnight, Times Square's electronic billboards will show a continuous yawn on a loop. […]
mymodernmet.com
Sat, Jan 17, 2015 at 1:10 AM
Sat, Jan 17, 2015 at 1:10 AM
PioneeringOOH: British Artists Share Their Inspiration with Black Cab Passengers
Easyart, Posterscope and Verifone Media (a division of Verifone) have launched a campaign to promote up-and-coming British artists through interviews to be screened in thousands of London black cabs. […]
pioneeringooh.com
Sat, Jan 17, 2015 at 1:06 AM
Sat, Jan 17, 2015 at 1:06 AM
Friday, January 16, 2015 Fri, Jan 16, 2015
PioneeringOOH: CES – It’s No Longer Purely About The Technology
By: Kate Cochrane. The annual supershow that is CES 2015 finished on Friday (9th January). True to form, a tidal wave of technology was unveiled across the spectrum, including the mandatory oddities like the Selfie Brush and the Sexfit. […]
pioneeringooh.com
Fri, Jan 16, 2015 at 8:09 PM
Fri, Jan 16, 2015 at 8:09 PM
PioneeringOOH: Clear Channel UK awarded the Glasgow Street Furniture
Clear Channel UK has been awarded the Glasgow Street Furniture contract by Glasgow City Council. The contract, which came into effect on 3rd January, is for a period of five years, with the option to extend for up to 60 months. […]
pioneeringooh.com
Fri, Jan 16, 2015 at 7:59 PM
Fri, Jan 16, 2015 at 7:59 PM
Wednesday, January 14, 2015 Wed, Jan 14, 2015
Mediatel: A record year for UK adspend: Where’s the money going? (DOOH on the rise Ed.)
Out of home advertising, benefiting from the increased prevalence of digital technology, is estimated to have attracted adspend of over £1bn in 2014 - another first - while further growth of 3.3% is expected this year. […]
mediatel.co.uk
Wed, Jan 14, 2015 at 6:27 PM
Wed, Jan 14, 2015 at 6:27 PM
Washington Post from NRF show: 5 new technologies that may change how you shop (mobile and DOOH)
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washingtonpost.com
Wed, Jan 14, 2015 at 6:26 PM
Wed, Jan 14, 2015 at 6:26 PM
OOH ad agency Billups Launches Experiential Division
Veteran Marketing Executive Ari Chasin Joins Company to Lead Its New Experiential Marketing Division PORTLAND, OR--(Marketwired - January 14, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced that it is launching Division Black, a new Experiential Marketing Division that will help meet the growing needs of its clients. […]
marketwired.com
Wed, Jan 14, 2015 at 12:01 PM
Wed, Jan 14, 2015 at 12:01 PM
Mediatel: “Significant demand” for real-time digital OOH campaigns
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope. […]
mediatel.co.uk
Wed, Jan 14, 2015 at 1:45 AM
Wed, Jan 14, 2015 at 1:45 AM
invidis: BroadSign on the importance of programmatic media buying in DOOH advertising
Maarten Dollevoet, Sales Director, EMEA, BroadSign comments on programmatic media buying, which will catapult the digital signage industry to new levels and – complete with campaign targeting and reporting – will quickly gain traction in 2015. […]
invidis.de
Wed, Jan 14, 2015 at 1:16 AM
Wed, Jan 14, 2015 at 1:16 AM
Canadian Out-of-Home Measurement Bureau releases audit technology to synchronize data for its OOH company members
COMB (Canadian Out-of-Home Measurement Bureau) has launched a state-of-the-art process to synchronize all trading data between its systems and those of its OOH company members. COMB will issue 60,000 audit requests to its members in its first year of the program. […]
Wed, Jan 14, 2015 at 12:52 AM
Tuesday, January 13, 2015 Tue, Jan 13, 2015
DSConnection: DSE Advisory Board on How to Manage Your DOOH network
What are some key operational solutions that have helped your network effectively manage growth and control disparate display types? […]
digitalsignageconnection.com
Tue, Jan 13, 2015 at 9:42 AM
Tue, Jan 13, 2015 at 9:42 AM
Monday, January 12, 2015 Mon, Jan 12, 2015
DOOH advertising done right: exclusive interview with Amscreen’s Mike Hemmings
By Nurlan Urazbaev Editor-in-Chief Digitalsignagepulse.com. With over 6500 outdoor screens in operation, Amscreen calls itself “Europe’s largest, fastest growing Digital Outdoor Network.” Mike Hemmings, International Marketing Director at AMScreen Ltd, shared with me his insights into the reasons behind the network’s success and the future of DOOH advertising. […]
Mon, Jan 12, 2015 at 4:46 PM