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OMAC Canada: OOH & Mobile Drives Consumer Interest and Action (Study)

ComScore’s latest Mobilen’s study revealed that 59% of Canadian mobile subscribers are interested in taking some type of action after seeing an OOH ad. The most common actions taken are related to making a purchase, seeking more information about the product or service and talking or sharing via social media with friends and family. […]

omaccanada.ca
Mon, Feb 9, 2015 at 5:55 PM

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DOOH Campaigns: Virtual Basketball Stars Shoot Hoops with Subway Riders (DSConnection)

Kumho Tire launches an interactive game in a Times Square subway station to raise awareness about the brand. […]

digitalsignageconnection.com
Mon, Feb 9, 2015 at 5:54 PM

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AdWeek: DOOH Campaigns: An Egg McMuffin Rises With the Sun

It's a digital billboard for the Egg McMuffin, which rises into view just like the sun in the morning. Cossette in Vancouver created the board, and tells us it started out as an entry in an out-of-home contest called Carte Blanche. […]

adweek.com
Sat, Feb 7, 2015 at 2:07 AM

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Video to the Waiting Room: Just What the Doctor Ordered (DOOH network profile – ContextMedia)

Have you ever wished you could make better use of the average 30 minutes plus in the waiting room before your scheduled appointment with the doctor? You may not have to break out the smartphone to help fill the time thanks to an innovative application of video whereby customizable and objective health education programming is piped to a big, flat-panel TV in your doctor’s office. […]

techzone360.com
Sat, Feb 7, 2015 at 2:03 AM

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DOOH ad tech Co. Bulzi Media partners with Red Radium to bring programmatic ad buying to DOOH

Bulzi’s advertising platform delivers six billion monthly video ad impressions to consumers in out of home environments on their mobile phone or tablet, TV, web, and traditional digital signage screens. The new technology being developed by Red Radium combines advanced programmatic, addressable, and multi-screen technologies in support of Bulzi’s 100% viewable media property. […]

prweb.com
Fri, Feb 6, 2015 at 1:40 AM

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Total Cost of Ownership of a DOOH Network Seminar Set for DSE 2015

The hands-on, interactive hour-long session that enable attendees to understand the importance of TCO and how it is calculated. […]

digitalsignageconnection.com
Thu, Feb 5, 2015 at 4:31 PM

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DOOH ad tech: Chico’s In-Store Digital Network Runs On Chromeboxes (16:9)

You know that argument you hear from vendors, that serious end-users with a lot of scale will never go with free software solutions and entry-level hardware? It’s probably true in a lot of cases, but not always. And I think things are shifting, in part because of who is now working with free. […]

sixteen-nine.net
Thu, Feb 5, 2015 at 9:27 AM

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Ask the Board: How Internet of Things affects DOOH advertising (DSConnection)

What are the biggest and most meaningful changes to date in the way in which the Internet of Things has affected digital out-of-home, and what changes should be anticipated? […]

digitalsignageconnection.com
Wed, Feb 4, 2015 at 11:52 PM

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DOOH Campaigns: Capital launches live London OOH music feed

Capital is streaming tracks played on the breakfast, mid-morning and drivetime shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station. […]

mediaweek.co.uk
Wed, Feb 4, 2015 at 4:04 PM

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The Drum: Big Yellow Self Storage promotes smaller storage with digital and OOH poster series

The work, which features illustrations from RM2 and Debut Art’s Matt Dartford, will run across digital and static out-of-home sites in London as well as digital media nationwide. […]

thedrum.com
Wed, Feb 4, 2015 at 2:47 PM

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Porsche, HP interactive campaigns on Chelsea Market DOOH network in NYC (DSToday)

Experiential designer and developer Pearl Media is feeding the digital signage beast in Chelsea Market. Pearl's Chelsea Market Feed powered by The Huffington Post has featured interactive experiences for computer maker HP and automaker Porsche since its launch this past summer in New York City's Chelsea Market, as well as adding to the customer experience and the Market's ambiance. […]

digitalsignagetoday.com
Wed, Feb 4, 2015 at 2:28 PM

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Mediatel: How Route measures DOOH advertising

Part of the idea behind Route's conception way back in 2008, was that we should be able to provide audience metrics for advertisements that appear on digital signage. We are talking about anything that is present in a public space. […]

mediatel.co.uk
Tue, Feb 3, 2015 at 11:23 PM

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DOOH networks: TravelCenters’ Screens Integrated With Back-End Data (16:9)

I’m not what you’d call enthusiastic about the approach the client has taken to content design here – too much, too little, where to start – but I do like back-end integration that Burlington, ON-based ADFLOW Networks has put together for TravelCenters of America. […]

sixteen-nine.net
Mon, Feb 2, 2015 at 10:58 AM

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DOOH Campaigns: Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game (trendhunter)

Taking inspiration from bars being hubs for social activity, Carlsberg created beer taps that were able to bring people together in another way. Customers were encouraged to take photos of themselves and post them to Instagram with the #BarBandits tag, which was connected to a TV screen hosting a game in the bar. […]

trendhunter.com
Fri, Jan 30, 2015 at 6:03 PM

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South Africa: Digital OOH at Nelspruit Bus Terminal faces 1 million monthly passengers (DSConnection)

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digitalsignageconnection.com
Fri, Jan 30, 2015 at 2:24 PM

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