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Australia’s largest OOH ad operator oOh!media says CEO Cathy O’Connor will step down in second half of 2025 (AdNews)

oOh!media CEO Cathy O’Connor is stepping down after more than four years leading the outdoor media company. oOh!media posted flat revenue for the year to December but reported better pacing in the first quarter. Revenue was up 0.3% to $635.63 million and profit was 5.7% higher at $36.577 million in the 12 months. […]

adnews.com.au
Mon, Apr 28 at 11:04 PM

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How Lamar handles acquisitions (Billboard Insider)

Billboard Insider interviewed Andy Rebuck. Lamar’s local managers have a lot of power in finding and originating acquisitions. What have you learned about making good acquisitions for Lamar? […]

billboardinsider.com
Mon, Apr 28 at 9:57 PM

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This Big LED Billboard Goes Where Its Needed – Towed By Chopper (16:9)

Hat top Nick Coston, who had this on his Substack page … This hits me as slightly nuts, but a new digital OOH media ... […]

sixteen-nine.net
Mon, Apr 28 at 8:22 AM

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75Media appoints new Chair

  Experienced tech-industry veteran Karen Bach has joined Leeds-based outdoor advertising specialist 75Media as Chair.  The appointment follows a seven figure investment in 75Media last month from NPIF II – Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II). […]

75media.co.uk
Mon, Apr 28 at 7:32 AM

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Digital signage creates a transparent media façade in Seoul’s shopping district (Invidis)

by Florian Rotberg. Pop Mart stands out with a particularly clever digital signage concept featuring a transparent media façade. The play with transparency and animations of their popular characters enables eye-catching storytelling without losing visibility within the store. […]

invidis.com
Mon, Apr 28 at 12:11 AM

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OAAA-commissioned study says 9 in 10 consumers are interested in OOH ads for restaurants (Billboard Insider)

Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad. And what do they want to see in the ad? In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks. […]

billboardinsider.com
Mon, Apr 28 at 12:10 AM

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500-meter LED screen to replace the Dubai Fountains during renovations (Invidis)

by Antonia Hamberger. Dubai-based digital signage integrator Blue Rhine Industries is setting a new record by replacing the Dubai Fountains with the emirate’s largest outdoor screen. The fountains won’t be completely removed, though; the 500-meter-long LED screen will serve as temporary entertainment while the iconic landmark undergoes renovation. […]

invidis.com
Mon, Apr 28 at 12:10 AM

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The transaction is the new cookie: why retail media is poised to eat adland (The Drum)`

By Gordon Young, Editor-In-Chief, The Drum. Retailers are seizing the moment, using transaction data to transform advertising and put the power of precision targeting firmly in their hands. We catch up with Zitcha to hear how it is helping them operate their own networks. […]

thedrum.com
Sun, Apr 27 at 11:25 PM

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C-store Operator EG America Rolls Out Full-Funnel Retail Media Network at 1500+ locations in 30 states (Retail Touch Points)

By Nicole Silberstein. With over 1,500 locations in almost 30 states, EG America is now helping its CPG partners reach its shoppers throughout the buying journey as well as measuring and optimizing their media spend. The new retail media offering includes offsite advertising and in-store digital signage that utilize data and insights from the company’s SmartRewards loyalty program. […]

retailtouchpoints.com
Sun, Apr 27 at 7:54 PM

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Integrator Creative Realities wins a contract to deploy and manage a network of digital menu boards in 1000+ QSR restaurants in 25 states (Invidis)

The Louisville-based digital signage integrator Creative Realities (CRI) has secured one of its largest contracts in the QSR sector. The company will install indoor and outdoor digital menu boards at over 1,000 restaurant locations across about 25 states. As usually with contracts involving big brands, the name of the chain was not disclosed. […]

invidis.com
Sun, Apr 27 at 7:43 PM

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As people are moving from cities to regional Australia, the potential of regional DOOH remains untapped (Adnews)

Noel Cook, Managing Director at Wildstone Australia. In all years since 2007 except one, more people had left capital cities for regional areas than vice versa. Of the three major out of home players in Australia, only one is in regional markets at scale. […]

adnews.com.au
Sun, Apr 27 at 7:41 PM

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How OOH and DOOH operators can fix the problem of different legacy systems, different audience measurement systems and SSPs – free white paper (DoohClick)

Market fragmentation doesn’t help with a myriad different providers obscuring the OOH value chain. And this is causing market confusion as tech suppliers jockey for business. […]

doohclick.com · Promoted content
Fri, Apr 25 at 12:14 AM

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Examples of immersive digital signage in stores (Chain Store Age)

Dan Berthiaume, senior editor, technology, at Chain Store Age. Retailers can use next-generation technology to turn what can be a staid store environment into an engaging atmosphere that provides connected shoppers already used to dynamic digital personalization with the interactivity and immediate access to information they have come to expect. […]

chainstoreage.com
Fri, Apr 25 at 12:10 AM

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In Dubai, A 500-Meter LED Wall Takes Place Of Construction Hoardings And Some “Pardon Our Dust!” Signs (16:9)

Things are done differently in budget-indifferent places like Dubai. So it is interesting, but not all that surprising, that the communications solution to turning ... […]

sixteen-nine.net
Fri, Apr 25 at 12:10 AM

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Why Stripe, Netflix and the U.S. Senate are betting big on out-of-home ads (The Drum)

By Margo Waldrop, Content Writer, The Drum. OOH ad spend just hit $9B. Behind the boom is a media channel transforming faster than many realize. […]

thedrum.com
Thu, Apr 24 at 7:52 PM

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