Tuesday, July 23, 2024

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CoolerX Debuts Self-Service In-Store Retail Media Platform (Progressive Grocer)

Marian Zboraj, Editor. CoolerX (formerly Cooler Screens), the technology company powering retail media and merchandising, has launched a self-service platform. This innovative solution puts the power of CoolerX's One Store One Platform directly into the hands of retailers, enabling them to plan, execute and optimize their in-store retail media campaigns in-house. […]

progressivegrocer.com
Tue, Jul 23 at 8:14 PM

IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe (ExchangeWire)

Key findings reveal that half of buyers are already partnering with Retail Media Networks and are shifting budgets from other marketing channels to fuel Retail Media investment. The survey developed by IAB Europe’s Retail Media Committee received over 160 respondents from advertisers, agencies, and Retail Media networks in 31 markets. […]

exchangewire.com
Tue, Jul 23 at 8:11 PM

Many allege Indian OOH trade association never consulted them before endorsing Roadstar as a “unified media measurement tool” (Exchange4media)

By Kanchan Srivsatava. Folliwing the announcement of the Roadstar pilot tests, some industry participants blamed the association for pushing a private company's software as a measurement currency without building consensus among the stakeholders. Some also wonder why the IOAA endorses a tool developed by a private firm a few years ago. […]

exchange4media.com
Tue, Jul 23 at 7:51 PM

How Albertsons’ retail media business is incorporating AI, in-store tech and more

Peyton Bigora, Staff Reporter. In September, Albertsons Media Collective announced that the Interactive Advertising Bureau would assume the retail media standardization framework the grocer published last summer. “As [retail media] has exploded as a priority, especially with cookies coming out of the market, the demands of retail media are escalating as well,” Argyilan said. […]

grocerydive.com
Tue, Jul 23 at 6:55 PM

Is Your Conference Ready for Out-of-Home Media Sponsorships? – 6 Signs Your Association Might Be Missing Out On Untapped Non-Dues Revenue

In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating Out-of-Home media programs into an event sponsorship prospectus. […]

emcoutdoor.com
Tue, Jul 23 at 4:13 PM

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