Detailed report offers insight and implications on how to effectively communicate with consumers while they are on the move. […]
FORBES - Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday. Both are turning to digital screens up and down the UK in Ocean Outdoor’s network, in a bid to truly capitalize on the hype that London Fashion Week brings. […]
Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign which uses real-time weather data to deliver temperature specific ads. The ‘A-Z of Corsa’ campaign, planned by Posterscope and Carat, was designed to promote the new Corsa’s heating and will be viewable on over 500 digital screens nationwide in cities including London, Manchester, Birmingham and Glasgow. […]
Without the use and scale of traditional broadcast spots, the “LG Bean Bird Times Square” video introduced consumers to the new mascot of LG Smart TV’s operating system, webOS. […]
Australia's outdoor media could be one of the best-performing advertising segments over the next 3 to 5 years if recent growth can be sustained. The sector has recorded: 8% compound average revenue growth in the four years to 2013, and 10% annual audience growth in the three years to mid-2014. […]
MUMBAI: Times OOH has become the first out-of-home media brand in the world to get ISO:27001 certification, awarded for its operations at the Indira Gandhi International airport in New Delhi. ISO:27001 is a world-renowned standard for providing requirements for information security management systems. […]
TORONTO, Feb. 13, 2015 /CNW/ - Astral Out-of-Home will celebrate 50 years of the Canadian flag through a digital campaign taking place on its 50th anniversary, this Sunday, Feb. 15. […]
Beacons are fast becoming the technology of the moment. Sectors as diverse as retail, public services, entertainment and leisure are all harnessing the benefits of using these small, wireless devices, to very different ends. Beacons are a type of low-cost, micro-location-based technology that uses Bluetooth low energy (BLE 4.0) to communicate with mobile devices. […]
City Outdoor has recently launched Leeds Central, a portrait screen measuring 3.94m wide v 5.86m high, which delievers over 1.5m impacts (per 14-day campaign) Built on the famous grade II listed Yorkshire post tower, Leeds Central is situated at the largest intersection in the city centre. […]
To drive bookings of their Woburn Village which opened mid-last year, Center Parcs created a London-centric digital campaign which used location specific creative. The copy details how near the Parc is from each site location (in minutes), along with multiple images that showcase the range of activities available such as swimming, climbing, spa, etc. […]
rVue Holdings, Inc., (OTCQB: RVUE), a premier advertising technology platform for digital place-based media, announced its financial results for the fourth quarter and full year periods ended December 31, 2014. […]
Digital out of home is playing an increasingly important role in branding in the transit space, says Skhumbuzo Nkosi. The commuter landscape is changing rapidly, it has been doing so for years, and so are the advertising mediums within this space. […]
How do you "augment" the value of a Skoda by 100 per cent? Fill the tank! As Skodas are now generally excellent, multiple-award-winning cars with a fine reputation for value and reliability, nobody really makes jokes like that anymore. […]
(Ed. Note: It has been three months since my last post, my annual prediction post. […]
The campaign has been delivered in partnership with MediaCom, digital agency Enigma and outdoor advertising specialistsJCDecaux. Andrew Newman, co-founder of Engima, said: “For this campaign we’re fusing real-time augmented reality technology with a specially designed app that buyers the freedom of expression to create their own Fabia from 90 different variations. […]
