A doughnut vendor’s sales have shot up 150% thanks to an out of home (OOH) advertising first – serving promotions in real-time, using live point of sale (PoS) information. […]
Here's how brands killed it thus far at Fashion Week with the innovation game, and how brands can think beyond the like in years to come. Real-time shopping. Both Hunter Original and Topshop took advertising to the streets this week, running real-time footage of their catwalk shows across multiple billboards. […]
When it comes to revolutionizing the retail and Fashion Week experience, London is way ahead. After Topshop live streaming the Topshop Unique fashion show in their Oxford Circus flagship store and letting customers shop trends as they emerge via a cooperation with Twitter (see previous coverage here), now UK brand Hunter launched its digitallly innovative concept for London Fashion Week. […]
oOh! Media has grown seven per cent revenue in 2014, its first public reporting after it was floated in November, but continues to signal a focus shift from print to digital. […]
The Out-of-Home Marketing Association (OMAC) has announced the call for submissions for the 2014 Best Consumer Packaged Goods Awards. Submissions are due by March 27, 2015 and all consumer packaged goods OOH advertising (English and French) that ran in Canada from January – December 2014 is eligible for entry. […]
Australia's biggest outdoor advertising company oOh! Media has exceeded its revenue and profit forecasts in delivering its maiden full year result. oOh!, which listed on the ASX late last year, posted a 4.4 per cent rise in revenue to $261.3 million for the 12 months ending December 31, 2014 compared with the previous year. […]
OUTDOOR advertising group oOh!media sees scope for expanding its digital content. THE newly-listed company behind airport, roadside and shopping centre ads has impressed shareholders with a narrower-than-forecast full year loss. Chief executive Brendon Cook said there was room within Australia's biggest outdoor advertising company for more interactive, digital billboards. […]
In the fashion world, timing is everything. Topshop has already built up a bit of a reputation for bringing awesome experiences to its customers during fashion events. And this London Fashion Week, it’s stepping things up a notch! […]
Age UK launched the #NotByMySelfie campaign, part of their ‘No one should have no one’ messaging which is aimed at raising awareness around social isolation of the elderly. The campaign was brought to life on Digital Out of Home screens in major centres across the UK. […]
Marketing Land: Lamar Advertising is back with a charitable effort that uses its digital billboards and user-generated content. Outdoor company Lamar Advertising is, again, marrying social media with old-school billboard advertising. […]
British retailers Hunter and Topshop will be launching new digital out of home ad campaigns across the country on Friday to give customers a unique experience of the famous upcoming clothing trade show, London Fashion Week.Using innovative digital outdoor adverts, as well as social media, the fashion giants are planning to bring this year's catwalk styles into customers' wardrobes at the touch of a button.Topshop's billboard coordinates with social media to give customers a unique experienceTopshop has partnered with Twitter to showcase London Fashion Week's trends according to tweets using the #LFW hashtag. […]
Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile technologies. The restructure has been triggered by the company's overarching plans to equip itself to respond and adapt faster to the changing media landscape. […]
The Drum: Investment is flowing into the digital out-of-home (DOOH) space, with more than £75m expected to be invested in the infrastructure this year, yet it’s clear there are some major barriers to overcome if it’s to receive the place it deserves on the media plan. […]
oOh!media has announced it will increase its network of retail digital assets across New Zealand this year after successfully securing long term contracts across key shopping centres. The company has already started upgrading its inventory to state-of-the art 70 inch digital screens, which adds to its network advertising panels across 25 shopping centres in New Zealand. […]
Topshop and Hunter are set to utilise large scale outdoor digital ads during London Fashion Week (LFW) to engage with fashion fans not attending the trade event. Both brands will use Ocean Outdoor’s screens at a variety of locations across the UK, with Topshop teaming with Twitter to analyse real-time data to identify trends as they emerge, and allow shoppers to buy goods in real-time. […]
