China’s OOH ad operator AirMedia Group (AMCN) Issues Earnings Results
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Mon, Mar 9, 2015 at 7:30 PM
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Who will deliver the best out-of-home pitch & be selected to win £100K of digital outdoor space for the client of their choice - adam&eveDDB, M&C Saatchi or VCCP? Join us for this one off battle-of-the-brands event, and vote to find the creative agency best able to exploit mobile & digital media, fully realising the power & potential to target consumers OOH. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. […]
Zoom Media is expanding its network of place-based advertising in health clubs to include 24 Hour Fitness, one of the nation’s largest health club chains, which is giving Zoom exclusive responsibility for ad sales representation through a long-term media and ad agreement. […]
Women’s Aid has partnered with WCRS and Ocean to create an interactive digital out-of-home campaign, launched to coincide with International Women’s Day (Sunday 8 March). Premiering at Canary Wharf today (Thursday 5 March), the engagement-activated campaign looks to show how we can all make tangible changes in the fight against domestic violence. […]
Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals. The ads on JCDecaux's four large digital screens were created by R/GA London. They promote details about local cafes, updates on the weather and display Google Earth images of the city. […]
The free-agent pursuit of Lions defensive tackle Ndamukong Suh is one of the biggest NFL stories of the year. And somebody decided to provide Metro Detroit motorists with a constant reminder that Suh is on the hunt for a big payday. First spotted Wednesday morning, multiple electronic billboards around the metro area now have one slide that simply reads, "$UH? […]
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NEW YORK, NY, /PRNewswire/ - Zoom Media ("Zoom"), the world's largest fitness digital media company, announced today an exclusive long-term media and advertising agreement with 24 Hour Fitness, a leading health club industry pioneer. […]
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More out-of-home advertising and technology companies are using mobile to target and measure ads. Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home campaigns via Instantly’s mobile panel. […]
While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is feeling more pragmatic. Outdoor agencies we spoke with said there is nothing specific that would make the advertising sector, including outdoor, excited. […]
The Real World is Posterscope's monthly OOH market update detailing latest figures, campaigns, developments and industry news. The Real World covers information about consumer behaviour and inspiring ways to use OOH, as well as recent industry news and the latest on the OOH marketplace. […]
We open with a campaign that uses digital billboards in London to address how the economic and cultural landscape of the city is changing... […]