DOOH Campaigns: Corsa’s weather-triggered ads for the UK ‘A-Z of Corsa’ campaign (the Drum)

Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign which uses real-time weather data to deliver temperature specific ads. The ‘A-Z of Corsa’ campaign, planned by Posterscope and Carat, was designed to promote the new Corsa’s heating and will be viewable on over 500 digital screens nationwide in cities including London, Manchester, Birmingham and Glasgow. […]