NEW YORK, /PRNewswire/ -- InstantlyTM, the largest provider of audiences and insights tools for market research firms and Fortune 500 brands, today announced the expansion of its advertising effectiveness solutions through key partnerships with xAd and Vistar Media. […]
CEO of oOh!media, Brendon Cook, says a study of the $4 billion worth of Australian ad campaigns shows out-of-home delivers ROI. Research of more 140 econometric studies of $4 billion worth of Australian ad campaigns, 90% of them including out-of-home components, provides ample proof of the added value that out-of-home (OOH) delivers for advertisers. […]
Thousands worshipped at the altar of Mobile World Congress 2015 in the first week of March. Microsoft won big, collecting 10 awards including best tablet and best of MWC 2015, Facebook co-founder and chief executive Mark Zuckerberg held the keynote, however their notable Californian neighbours were missing. […]
After having recently launched the City of Edinburgh, JCDecaux’s next city focus is in Liverpool where brands are set to benefit from new premium Out-of-Home communications that will enhance JCDecaux’s dominant presence within this key UK city. […]
Forrest Media, Scotland’s largest Digital screen operator, has started 2015 with a flurry of exciting new digital developments, including two new Scottish screens − in Edinburgh and Glasgow − and a planned second screen in Newcastle. […]
By: Kate Cochrane. Clear Channel UK are pleased to announce that Justin Cochrane has been appointed CEO, Clear Channel UK with immediate effect. Justin has been with Clear Channel for over a decade, most recently as Chief Operating Officer of Clear Channel Outdoor’s European business. […]
Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technology developer Gimbal Inc. as senior vice president of out-of-home assets. Rotolo, a 22-year veteran of big Madison Avenue out-of-home media-buying shops, most recently was COO of Dentsu Aegis’ Posterscope operations in the U.S. […]
Ayuda Media Systems, an out-of-home (OOH) ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced it has launched four private marketplaces for DOOH (digital out-of-home) media sellers. […]
The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks. YES Juliet Haygarth, chief executive, BMB "I feared that Facebook was going to try and ‘own’ friendship in an act of chest-beating, glory-seeking. […]
The OMC (Out of Home Measurement Council) is a non-profit joint industry committee (JIC) to provide buyers of OOH media with a currency and survey that allows for efficient and accurate OOH planning. […]
The modernity, sophistication and validity of the new Out of Home Measurement Council (OMC) currency is the talk of the town. South Africa media agencies will finally have something they have been waiting for, a valuable and easily accessible audience measurement for OOH, that will make planning a breeze, and provide the statistical weight necessary to justify OOH spend to clients. […]
SYDNEY: Australians commuting to central business districts are more likely to register advertising on public transport than any other form of out-of-home media new research has shown. […]
Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers. […]
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Programmatic spending continues to surge as overall digital ad spending is eating up greater portions of marketing budgets. However, programmatic spans far beyond the digital space. Programmatic encompasses print, TV & OOH What often gets lost in the complex nomenclature that is all too present in the industry is that programmatic is simply an automated way of buying media. […]
