How Digital OOH Can Provide an Interactive Experience for Customers

British retailers Hunter and Topshop will be launching new digital out of home ad campaigns across the country on Friday to give customers a unique experience of the famous upcoming clothing trade show, London Fashion Week.Using innovative digital outdoor adverts, as well as social media, the fashion giants are planning to bring this year's catwalk styles into customers' wardrobes at the touch of a button.Topshop's billboard coordinates with social media to give customers a unique experienceTopshop has partnered with Twitter to showcase London Fashion Week's trends according to tweets using the #LFW hashtag. […]