Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, today was awarded the top marketing award from the out of home (OOH) advertising industry today. […]
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Recent OOH executions optimized to amplify social media and drive search. […]
Grand Visual put together a show reel of their latest dynamic and data driven campaigns showcasing the capabilities of DOOH. […]
IntuiLab (the world leader in touch-first experience creation without coding) and Quividi (the world leader in automated audience measurement for digital signage) have recently announced the integration of their products. […]
FOX employs Amscreen's real-time, outdoor audience profiling and delivery platform. In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target multiple audiences for multiple shows in one deal. They are utilising Amscreen’s national reach via 500 screens in venues that detect a viewer’s age and gender. […]
Exclusive interview for Digital Signage Pulse. By Nurlan Urazbaev. I spoke with Rodolfo Saccoman, CEO of AdMobilize, the company that recently launched a platform designed to raise the accountability of out-of-home campaigns to the level of online ‘pay-per-click’ advertising. […]
Zomato is now available in 22 countries and 35 million foodies use it every month. Continental Outdoor Media is currently flighting their campaign on Citilite billboards in key metropolitan areas in Gauteng and aims to get people downloading the app to their smartphones. […]
Lamar Advertising Co. LAMR, +2.70% on Wednesday said it swung to a bigger-than-expected profit in its first quarter, propelled by growth in local billboard sales. Lamar reported a profit of USD 40.7 million, or 42 cents a share, up from a year-earlier loss of USD 4.9 million, or five cents a share. […]
The most effective tool an animal shelter has it when it comes to getting pets adopted is the animals themselves. So the Battersea Dogs & Cat Home, a shelter in the UK, created a brilliant ad campaign that had dogs following potential owners from billboard to billboard as they walked through a shopping mall. […]
The digital billboards will add to Australia’s largest Out Of Home (OOH) company’s growing Signature Collection of premium digital billboards that already feature Australia’s largest digital billboard located at Brisbane’s Story Bridge. […]
How much is that doggie on the billboard? Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, designed to promote pet adoption for Battersea Dogs and Cats Home. […]
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Adam Smith has long been the foremost analyst for UK and global adspend trends. We asked the brain behind much of Sir Martin Sorrell's insights to provide a snapshot of the past three decades. UK advertising media investment is surprisingly well-measured and surprisingly small. […]
The Site Tour digital out-of-home (DOOH) exchange, which began beta testing last month, enables advertisers to serve different ads at different times of the day, and will allow video ads to be served to compatible digital signs, extending television campaigns to outdoor environments. […]
