A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting the in-flight and on-train Wi-Fi market, today announced its unaudited financial results for the first quarter ended March 31, 2015. First Quarter 2015 Financial Highlights. […]
First Quarter Highlights: Mark Pacchini, President and CEO of rVue Holdings, Inc., commented, "rVue continues to expand its pipeline and increase the number of proposals delivered to decision makers, and we remain encouraged by the response. […]
The large aftershock that took more lives this week in Nepal is a reminder, if one was required, that help is still very much needed in that country. There are several video PSAs available, via DOOHgood, to run on signage networks. […]
Industry needs a common buying platform and far better data. Interview with Mark Boidman by Diego Vasquez. Creativity is the key to any successful out of home campaign. […]
JCDecaux in Belgium had had enough of the brush off and decided to do something about it. The outdoor company posted photos of big name marketing directors from Coke, Mondelez, Brussels Airlines, Renault and others along with their name and an email address at JCDecaux. […]
How do we use DOOH screens to reach the consumer on their phones? So we asked Kevin Hunter, the COO at smart beacon, geofencing and location-based messaging technology provider Gimbal, to talk about bridging the gap from the big screen (large-format digital signage screens) to the small screen (mobile devices such as smartphones, tablets and wearables). […]
Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, yesterday was awarded the top marketing award from the out of home (OOH) advertising industry. The Marketing Award of Merit was presented to Philport by the Outdoor Advertising Association of America (OAAA) at the 2015 OAAA\TAB National Convention + Expo in San Diego. […]
A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]
Forrester joined Primesight, one of the UK's largest suppliers of Out of Home (OOH) solutions, in 2012 and was instrumental in repositioning the business around the Results Are Our Culture ethos. Since he joined the out of home specialist, he has been named as one of Campaign's top ten commercial directors and also helped Primesight win a two-star Best Companies rating for the last two years. […]
The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising. The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising. […]
A new study released today by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. The study, conducted by RealityMine using USA TouchPoints, also revealed OOH is the ideal ad medium to reach consumers as they engage with mobile devices. […]
The platform, called Discover Media House, claims to be the first programmatic ad-trading platform in Canada, incorporating radio, print, television, online and out-of-home advertising in one ad exchange. It also contains extensive market data to help buyers focus on their target consumer and compare pricing across different advertising channels. […]
A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]
A new study released yesterday by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. […]
