By Glen Wilson, MD of Posterscope. The out-of-home (OOH) advertising industry is at an exciting point in its evolution. Decisions being made at the moment could have a huge impact on both the long-term and immediate future of the industry. […]
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AdMobilize revealed yesterday (July 2) its new AdBeacon 2.0, which enables businesses to measure how customers view their advertisements in the real world. The Miami-based company also announced an additional $1.6 million in funding — reaching a total of $4.5 million since its founding in 2012 — to fuel further development of its patent-pending platform. […]
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The use of real-time data to inform, trigger, shape and be the content is the primary theme for the second annual DSrupted conference on disruptive technologies in digital signage and advertising, set for Sept. 16th in Toronto. […]
Programmatic buying for digital out-of-home (DOOH) advertising has been pioneered in APAC, and is now being exported around the globe. The means of buying OOH media space using programmatic technology has been piloted in Australia for well over a year, and is about to be exported to other parts of the region; plus Europe is also on the roadmap with the launch date there imminent. […]
Revise your playbook when it comes to Out of Home advertising. […]
Around 500 London buses have been equipped with beacon technology to connect consumers with brands in a commercial first. Exterion Media, an Out-of-Home advertising business is delivering information and entertainment to around 300,000 London bus-riders every day. […]
If you were around in 1985, (meaning born and old enough to look up at displays), brace yourself for some nostalgia to come rushing back… It was the era of Reaganomics and a bullish economy amid Cold War fears. “Yuppies” and Valley girls spent their money on high-tech gadgets like VCRs, compact discs and the latest video gaming console — Nintendo. […]
UK. AdGroup has appointed UK supplier of Out of Home solutions Primesight as the preferred bidder for AdGroup's airport advertising specialist Eye Airports. The deal, subject to successful completion, would add some of the UK’s busiest airports including London Gatwick and Manchester to Primesight’s portfolio of Out of Home advertising sites. […]
STRATACACHE has acquired IZ-ON Media, the company formerly and arguably better known as PRN, picking it up in a cash deal with its French owners Technicolor. […]
School’s out, pools are open, the patio chairs washed down, grills fired up, and we’re JAZZED to salute old glory this July 4th! […]
Glancy Prongay & Murray LLP announces an investigation on behalf of investors of AirMedia Group, Inc. (“AirMedia” or the “Company”) (NASDAQ: AMCN) concerning whether the Company misled investors regarding the value and potential sale of a portion of its advertising subsidiary AirMedia Group Co., Ltd. (AirMedia, Ltd.). […]
Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are transforming OOH advertising In an always-on environment like today, brands are able to connect with consumers at most times while they are on the move. […]
Exclusive interview with Neil Morris, Founder and Managing Director of Grand Visual, for Digital Signage Pulse. By Nurlan Urazbaev. NU: Grand Visual, now a leading global creative shop specializing in digital out-of-home advertising, is celebrating its 10th anniversary this year. […]
