North Face DOOH Campaign Uses Weather Triggers to ‘Embrace the Outdoors’ (Pioneering OOH)
For The North Face’s first campaign with Posterscope we used our partnership with Liveposter to bring to life what the brand is all about, embracing the outdoors. By using weather triggers we were able to update the copy in real time displaying a ‘Never Stop Exploring’ creative when the temperature was above 10*C & a product related ‘Thermoball Jacket’ creative. […]
Thu, Oct 15, 2015 at 2:25 PM