DOOH.com are back in Cannes
DOOH.com & Curb Media launched Insight TV – The World’s First Ultra HD TV Channel at Mipcom on Le Grande Screen in Cannes this week! […]
Wed, Oct 7, 2015 at 8:01 AM
DOOH.com & Curb Media launched Insight TV – The World’s First Ultra HD TV Channel at Mipcom on Le Grande Screen in Cannes this week! […]
“The more you do, the more you realize you can do,” said Christina Radigan, Director of Marketing and Communications at the Outdoor Media Group of Companies, Omnicom’s out-of-home buying group. Christina practices what she preaches. […]
Monique Dolbin, Associate Director of the World Advertising Research Centre (WARC) in the America’s has joined the slate of speakers for OMAC’s OOH Conference ACTIVATE which is being held on Oct. 28th in Toronto. Monique will speak on the “Lessons in OOH from the World’s Best Campaigns” and share the trends that WARC’s annual meta-analysis found in OOH through selected campaigns. […]
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Jumping, talking, taking selfies and playing games are all part of what oOh! Media chief executive Brendon Cook sees as part of the future of out-of-home advertising. oOh! […]
Taxis, elevators, malls, treadmills, airplane seats and more. Any place that can fit a screen will have a screen, This generation of video will all be IP-based, opening up even more inventory to be linked, targeted and automated through programmatic systems. How addressable is the Out-Of-Home video network already? […]
The Digital Place Based Advertising Association (DPAA) put out new numbers today suggesting the Digital OOH sector’s revenue growth rate for the first half of 2015 outpaced all other major media. […]
By Jason Cotterrell, MD of Exterion Media. Out-of-Home (OOH) media is shown to be performing well, with a predicted 3.9 per cent growth in Western Europe, following a strong Q1 in 2015. OOH share of total advertising spend stands at 7.0 per cent in 2015 and globally, Carat is forecasting a 4.3 per cent rise in OOH advertising spend in 2016. […]
The Loop is a network of more than 20 full motion screens located in 12 high footfall pedestrian zones across Birmingham’s regenerated city centre. The Loop will be planned and bought by audience and impressions via a new online audience trading platform, thelooplive.co.uk. The project forms part of one the UK’s biggest city centre redevelopments. […]
Recently, Hong Kong’s Causeway Bay Station was home to an attention-grabbing campaign from skincare products company FANCL and featured a larger-than-life, 3-D build of a bottle of Mild Cleansing Oil set amidst the highly trafficked concourse. […]
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns. […]
Exterion Media have partnered with San Francisco start-up TINT who work with over 45,000 brands to display social content across DOOH, Web, Retail stores, Mobile and any digital asset. Agencies and brands can now curate and publish social content directly into Exterion Media’s network. […]
Out of home media is growing in terms of what it can do to market brands. Melina Meletakos reports. Digital technology is driving where the out of home (OOH) media industry is heading, particularly in the retail space. […]
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Waterloo station is playing a key part in the Rugby World Cup as sports fans gather there to make the journey to Twickenham Stadium, so there’s no better way to get them in the mood than with the 40m long full motion digital screen filled with commemorative content. O2’s dynamic digital campaign on Motion@Waterloo displays supporters’ positive tweets that use the hashtag #WearTheRose. […]