LONDON: About 45% of an advertiser's out-of-home (OOH) budget should be given over to digital outdoor media according to a new study. At the request of Talon, the independent outdoor media specialist, BrandScience, the Omnicom econometrics and data science business, analysed some 211 OOH ad campaigns that ran between 2011 and 2015. […]
The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded. The research by BrandScience, the Omnicom econometrics and data science business, analysed over 211 OOH ad campaigns between 2011-2015 and was commissioned by Talon, the independent outdoor media specialist. […]
Forrest is the first OOH Media Owner in the UK to deliver a geographically robust full giant digital offering encompassing an entire city. With cover of 418,776 and 45.19% reach of the Greater Glasgow population, no other media (with the exception of TV) can deliver such tremendous audiences to an advertiser. […]
JCDecaux, the UK’s leading Outdoor advertising company, continues its digital rail expansion with the unveiling of ten state-of-the-art digital 6-sheet screens at London Blackfriars. Having commenced the management of this key station earlier this year, this network is the start of JCDecaux’s planned digital development across the Govia Thameslink Railway portfolio. […]
Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late. While newspapers, magazines, radio and even now television are struggling to hold on to advertising dollars, OOH revenue is going up. That continued in third quarter, when ad spending increased by 4.3 percent over last year, according to the Outdoor Advertising Association of America. […]
BT has created two special build installations that will bring to life the combined power of the strongest 4G & Wifi network by recreating the infamous Tesla balls from their latest television commercial starring Willem Defoe. The first site is located on Shoreditch High St, next door to tech city, with the second situated in Sandpits Parade, Birmingham. […]
New Era has initiated an out-of-home advertising campaign directing Londoners to JD Sports to snap up its unique range of Major League Baseball branded hats. The sports headwear brand will run an ad campaign in the London underground putting forward its “This is the Cap” campaign with Major League Baseball and JD Sports. […]
Adding to JCDecaux’s South West London digital portfolio, Rosslyn Park has now launched. 23rd November 2015: As part of the new Outdoor network across South West London, JCDecaux, the UK’s leading Outdoor advertising company, is proud to announce the launch of Rosslyn Park. […]
Every fall season, billboards with Thanksgiving imagery subliminally make our stomachs growl and tongues wag in anticipation of the tryptophan-induced holiday before it’s actually arrived. It’s near impossible to avoid images of golden turkeys donning little white booties (they’re called frills, btw), pumpkin pies and families gathered around the dining table…or TV watching football. […]
Washington, DC) –Out of home (OOH) advertising revenue rose 4.3 percent in the third quarter of 2015 compared to the previous year, accounting for $1.71 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 22nd consecutive quarter of growth, and continues to buck the trend of traditional media. […]
Out-of-Home is outperforming other media, and the connection between it and mobile will continue to drive the OOH and Digital OOH forward, Jeremy Male, chairman and CEO, OUTFRONT Media, New York, told the 100+ attendees in his keynote address at the The DailyDOOH Investor ConferenceNov. 4/15 during New York Digital Signage Week. […]
Sandy Kolkey of Turtle Wax reviews their Digital Place Based Campaign. […]
OAAA is calling all creative types, it's time to enter the 2016 OBIE Awards. The award that honors creative excellence in the OOH industry. It's time to separate yourself from the ordinary. […]
Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right audiences. For instance, media buyers are acutely aware of two trends in the advertising business. First, people are spending less time at home in front of traditional TVs. […]
Throughout the airport, dedicated copy explained to users that – by downloading the Wechat application – they could then shake their smartphones near any of the 57 participating beacons to access on brand mobile gaming content, to enter for chances to win VIP tickets to matches, and to receive promotional material. […]
