Shanghai OOH is moving and shaking
Shanghai Airport welcomed an exclusive, Beacon technology driven campaign to promote the Shanghai Rolex Masters tennis tournament. […]
Thu, Nov 19, 2015 at 4:45 PM
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Thursday, November 19, 2015 Thu, Nov 19, 2015
Thu, Nov 19, 2015 at 4:45 PM
Shanghai OOH is moving and shaking
Shanghai Airport welcomed an exclusive, Beacon technology driven campaign to promote the Shanghai Rolex Masters tennis tournament. […]
Thu, Nov 19, 2015 at 4:45 PM
The Future is Now: Leveraging Existing Technologies to Bring OOH Into the Digital/Mobile Conversation (OAAA)
By Mikhail Damiani. For several years now, technologists, thought leaders and experts in the out of home (OOH) space have been proclaiming each year as “the year of mobile.” It was said about 2012, 2013, 2014, and 2015… and at this point I can assume it will also be said for the year 2016. […]
oaaa.org
Thu, Nov 19, 2015 at 12:34 AM
Thu, Nov 19, 2015 at 12:34 AM
Wednesday, November 18, 2015 Wed, Nov 18, 2015
OOH campaign inspired by a galaxy far, far away (JCDecaux)
LEGO gave passers-by in Berlin the opportunity to print selfie keepsakes at select bus shelter locations using Instagram-activated technology. After users published their selfies on Instagram with #OnTheDarkSide or #OnTheLightSide and a second hashtag identifying at which shelter the photo was taken, they were able to collect their selfie souvenirs! […]
Wed, Nov 18, 2015 at 3:40 PM
OOH campaign inspired by a galaxy far, far away
LEGO gave passers-by in Berlin the opportunity to print selfie keepsakes at select bus shelter locations using Instagram-activated technology. After users published their selfies on Instagram with #OnTheDarkSide or #OnTheLightSide and a second hashtag identifying at which shelter the photo was taken, they were able to collect their selfie souvenirs! […]
Wed, Nov 18, 2015 at 12:37 PM
OOH campaign inspired by a galaxy far, far away
LEGO gave passers-by in Berlin the opportunity to print selfie keepsakes at select bus shelter locations using Instagram-activated technology. After users published their selfies on Instagram with #OnTheDarkSide or #OnTheLightSide and a second hashtag identifying at which shelter the photo was taken, they were able to collect their selfie souvenirs! […]
Wed, Nov 18, 2015 at 12:37 PM
OOH ad of the Week: You are feeling sleepy. Ve-r-r-ry sleeeepy…
Unlike other insurance companies which have been particularly dour, Hollard was one of the first insurance companies to take the brave and bold approach of using humour to sell its brand promise. Last year, it made us laugh with the commercial that told the story of a woman visiting a fortune-teller/psychic in order to berate her late husband, Vusi, for leaving her and the family destitute. […]
marklives.com
Wed, Nov 18, 2015 at 10:22 AM
Wed, Nov 18, 2015 at 10:22 AM
Tuesday, November 17, 2015 Tue, Nov 17, 2015
Proxama brings beacon technology to blowUP media’s DOOH screens (Outsmart)
Proxama will install the technology on blowUP media’s East London Giant Poster network, which has a unique ability to reach young, technologically super-literate millennials, who are usually early adopters and style leaders to their peers. […]
outsmart.org.uk
Tue, Nov 17, 2015 at 11:45 PM
Tue, Nov 17, 2015 at 11:45 PM
Singapore: MediaCorp OOH Media revs up 10 Opti-prime screens
[…]
marketing-interactive.com
Tue, Nov 17, 2015 at 11:30 PM
Tue, Nov 17, 2015 at 11:30 PM
2015 DPAA Video Everywhere Summit: Lipton’s OOH Campaign Case Study (Video, 9:15)
Scott Halderman, of Pepsi Teas & Flavors presents a Digital Place Based Success Story at the 2015 Summit. […]
youtube.com
Tue, Nov 17, 2015 at 11:08 PM
Tue, Nov 17, 2015 at 11:08 PM
Chinese OOH ad operator Focus Media to list domestically
[…]
shanghaidaily.com
Tue, Nov 17, 2015 at 11:05 PM
Tue, Nov 17, 2015 at 11:05 PM
Edinburgh One – Ocean’s First Digital Screen in Scotland’s Captial City (Pioneering OOH)
On the 30th of November, Ocean is launching its first digital screen in Edinburgh, expanding premium opportunities in DOOH into its 9th UK city. […]
pioneeringooh.com
Tue, Nov 17, 2015 at 10:33 AM
Tue, Nov 17, 2015 at 10:33 AM
DOOH Campaign: Currys PC World Streams Personalised Christmas Hints Across the UK (Pioneering OOH)
Currys PC World has launched its personalised hints campaign, which enables individuals to submit their Christmas gift wishes and have them displayed on outdoor sites across the country. The brand is inviting customers to complete an online entry form via its website. […]
pioneeringooh.com
Tue, Nov 17, 2015 at 10:31 AM
Tue, Nov 17, 2015 at 10:31 AM
Outdoor advertisers: 2 ASX picks for investors: oOh!Media Ltd (ASX: OML) and APN Outdoor Group Ltd (ASX: APO) (The Motley Fool)
Two companies that are making their mark and taking advantage of rising popularity of outdoor billboards – many of which are becoming digital. oOh!Media Ltd (ASX: OML) and APN Outdoor Group Ltd (ASX: APO) are both active advertising groups in this space. oOh! […]
fool.com.au
Tue, Nov 17, 2015 at 1:18 AM
Tue, Nov 17, 2015 at 1:18 AM
Sunday, November 15, 2015 Sun, Nov 15, 2015
MediaPost’s Digital OOH Awards (iHeart Billboards)
We’re not one to brag, but we’re in a celebratory mood! Four of our advertising partners cleaned up during MediaPost’s Digital Out-of-Home Awards, which honor the most creative, innovative and effective advertisements in digital out-of-home media. The Awards recognize the best work in out-of-home venues, innovative work by industry vertical and the best uses of the platforms themselves. […]
Sun, Nov 15, 2015 at 11:55 PM