Beacon-driven DOOH campaign to promote the Shanghai Rolex Masters tennis tournament at Shanghai Airport (JCDecaux)
Throughout the airport, dedicated copy explained to users that – by downloading the Wechat application – they could then shake their smartphones near any of the 57 participating beacons to access on brand mobile gaming content, to enter for chances to win VIP tickets to matches, and to receive promotional material. […]
Fri, Nov 20, 2015 at 1:02 AM