Only one traditional form of media, out of home, is holding up. It’s projected to grow 3.3 percent this year and continue its gains through the next five years. […]
Clear Channel Outdoor, Cottage 8, and Pocket Hercules were honored with the 2015 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2015 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 8th Annual Out of Home: NOW Conference in New York. […]
Following PHD’s multiple wins this year with its #oreoeclipse campaign for Mondelez International, last week saw yet more accolades at the Campaign Media Awards, with the team walking away with four awards including the highest accolade of Campaign of the Year.Matt Sanders, managing partner at PHD UK, explains the thinking behind the campaign to Campaign magazine.“This was one of those rare moments when everything came together in terms of concept, collaboration and execution. […]
The U.S. out-of-home ad industry’s Traffic Audit Bureau this morning unveiled plans for a “major” overhaul of the industry’s audience measurement system. The first phase of the plan, which was unanimously approved by the TAB’s board, will begin a “testing phase” aimed at developing “significant improvements” in the way the TAB measures audiences. […]
The President today signed the first long-term Highway Bill in a decade; Congress completed action on Thursday. The five-year bill retains the federal regulatory structure for billboards (Highway Beautification Act), which protects property rights by requiring that government pay just compensation for removal of billboards. […]
NEW YORK – The Traffic Audit Bureau for Media Measurement's Board of Directors gave unanimous approval to begin the testing phase for a major upgrade to the industry’s audience measurement system. The Traffic Audit Bureau, or TAB, is the Out of Home advertising industry body that develops the ratings currency used across the United States and Puerto Rico. […]
Out-of-Home (OOH) advertising has reached an important crossroad between creative and data. Impactful, engaging creative has always been a given. But now, advancements of technology enable OOH advertisers to access a range of data sets that map and measure the impact of creative on the consumer experience through the sales funnel. […]
NEW YORK– Incentient, Inc. a digital network owner of interactive touch-screen media applications installed in hotel resorts, pro sports stadiums, leading fine dining restaurants and other consumer-facing venues has joined the Digital Place Based Advertising Association (DPAA) . […]
[…]
How has technology improved the current OOH landscape in the past 12 months? I believe the emergence of combining Mobile and OOH together has opened up more opportunities for our industry. What was once thought of as a billboard on the side of the road has evolved into endless technology and creative opportunities. […]
How has technology improved the current OOH landscape in the past 12 months? Mobile data is modernizing the measurement capabilities of OOH. With it, buyers and sellers will have a clearer view of audience and performance – giving them the foundation required to prove effectiveness and optimize future investments. […]
What needs to happen for OOH to align with the overall digital landscape? And with other media? Consistent measurement and tracking is critical if there is to be stronger cross channel alignment, especially with digital. […]
What needs to happen for OOH to align with the overall digital landscape? And with other media? One of the first stepping stones for a true shift is integrating in cross media research. […]
Marketers need to appreciate the audiences that OOH brings to the table. In order to do this, OOH “publishers” need to give marketers enough data and the physical means to help plan and execute their OOH campaigns in association with all other media. […]
Anne Lyons is a bit like her Park Avenue office – cheerful and welcoming. VP, National Client Partnerships at Clear Channel Outdoor, she lights up the out-of-home industry with her bright personality. While pursuing a BA in Psychology and Communications at the State University of New York at Albany, Anne attended a career fair with broadcast in mind yet left with a hankering for sales. […]
