One of the big new things in out-of-home advertising is the use of big data to help advertisers track and more effectively target audiences. The bulk of that data is culled from mobile phones, and now one wireless carrier is providing data on its subscribers to the OOH industry. […]
Anne Lyons is a bit like her Park Avenue office – cheerful and welcoming. VP, National Client Partnerships at Clear Channel Outdoor, she lights up the out-of-home industry with her bright personality. […]
From viral campaigns to Super Bowl classics, we have picked out the 10 best ads of the year. If there was a theme to be woven between the top ads of 2015, it would seem that the advertising trend of the year was tugging on the heartstrings of viewers or promoting the idea of empowerment. […]
On Tuesday 24th November Posterscope, in collaboration with Carat and Liveposter, won the award for best digital campaign for their British Gas Hive Activation campaign. […]
A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement. […]
Next to flashing Internet banners and late-night telemarketers, the roadside billboard is may be the most maligned of advertising forms. The concept of the large-scale outdoor advert pre-dates the automobile by several decades, and it came under fire — as a road-safety concern or as "visual pollution" — almost from the start. […]
Technology and mobile is driving the real change in the advertising, media and communications industry, including out-of-home. While I've covered the topic of "the future of out of home" in some detail and recently addressed "the role of mobile on the continent" as well in this regard, there are always new points to make and new concepts to discuss when thinking out of home (OOH). […]
The quick penetration of mobile in Africa, skipping landline usage straight to the digital age, has dramatically transformed communication in the process. Over half of South Africa's internet traffic comes from mobile devices with 23 million smartphone users, equating to a population penetration of 47 percent. […]
Montreal’s BroadSign continues to pick up nice software licensing deals in the Digital Out Of Home sector, particularly in Europe. The latest is 2,000 ad displays already out in the field, owned and run by Exterion Media, Europe’s largest privately held OOH firm. “We tested several platforms prior to the decision. […]
What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades? […]
Media Digest is Posterscope’s bi-annual update of the latest research and insight from the OOH advertising industry. […]
The Out of Home Measurement Council (OMC) has developed a solution that may just revolutionise the local OOH landscape. Enlisting the services of Telmar and CUENDE Infometrics, they are in the midst of developing a valuable and easily accessible audience measurement tool for OOH called Quantum. […]
Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space. How has digital impacted demand for ‘paper and paste’ OOH campaigns over the last decade? OOH is one of the oldest forms of advertising and has gone through many incarnations, from posters using lithography to roadside billboards and digital screens. […]
Annie Rickard was a founder of Posterscope UK. Since 2001, has led the development of the global network which is now Posterscope Worldwide. She is now Global CEO of Posterscope. […]
The world of advertising in the Out-of-Home (OOH) Media industry is fast-moving and competitive. Assets (such as giant billboards in Times Square and on Sunset Strip) from one of the industry’s top players came up for grabs recently. […]
