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What We’re Loving in OOH this November (iHeart Billboards)

We noticed something as we sorted through our latest batch of OOH faves — our mouths started watering and our tummies growled in anticipation. This month’s larger-than-life billboard displays had all the makings of an outdoor food group! McDonald’s shared the news that you can get an Egg McMuffin any time you like with its ALL DAY breakfast menu (this is HUGE, folks). […]

iheartbillboards.com
Fri, Nov 13, 2015 at 9:04 PM

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“Sprint WeGo” DOOH Campaign: Multipurpose Product Video Performs

Playing the “Sprint WeGo” product video within Sprint headquarters helped elicit external product awareness and internal brand loyalty among Sprint-employed parents. […]

digitalsignageconnection.com
Fri, Nov 13, 2015 at 8:35 AM

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Clear Channel UK Outdoor Upfronts 2015 (Pioneering OOH)

Last night, Clear Channel UK held their annual Upfronts event in London. CEO Justin Cochrane and Commercial Director Chris Pelekanou presented Clear Channel UK’s strategy for 2016 and updated our partners on how we have progressed on the areas we promised to deliver on in 2015. […]

pioneeringooh.com
Fri, Nov 13, 2015 at 12:52 AM

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Team GB and DOOH ad operator Ocean reveal exclusive partnership for Rio 2016 (Outsmart)

The deal will see Ocean turn the nation red, white and blue with “as live” sporting images are carried across its 180 premium screen digital portfolio in nine UK cities as the Games play out. The partnership extends content across those screens operated by Ocean’s sister company, Signature Outdoor. […]

outsmart.org.uk
Fri, Nov 13, 2015 at 12:17 AM

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Clear Channel Outdoor expands DOOH network in Singapore (Mumbrella)

Singapore – In less than 24 hours, Clear Channel will be announcing its presence to deliver pin-sharp digital advertising to millions of people every day with the expansion of its Digital Out-Of-Home (DOOH) network. 13th November 2015 is a significant date that marks the launch of Clear Channel’s DOOH network expansion, “Play – We Put The ‘D’ In OOH. […]

mumbrella.asia
Fri, Nov 13, 2015 at 12:12 AM

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Australia: oOh!’s New digital TV network at national airport baggage carousels (oOh!)

Australia’s only national provider of Airport advertising, oOh!media today announced it has launched ‘Collect & Connect TV,’ a new digital advertising network reaching flyers at airport baggage carousels across Sydney, Melbourne, Brisbane and Perth. […]

Thu, Nov 12, 2015 at 12:16 AM

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Samsung OOH account heading from Interpublic’s Rapport to Posterscope (More About Advertising)

Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed to be moving its OOH account from Interpublic’s Rapport to Dentsu Aegis-owned Posterscope. It’s a big blow to Rapport which lost Tesco to WPP’s Kinetic 18 months ago. shareasyougo3-660x521Most of Samsung’s media is handled by Publicis Group’s Starcom. […]

moreaboutadvertising.com
Wed, Nov 11, 2015 at 6:15 PM

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How Eye Corp Media’s DOOH Screens Deliver Just In Time Advertising (CT News)

EYE Corp Media has placed media screens at train stations in Connecticut that serve to both inform and provide useful advertising. As Mr. Gunderman explains, “The network started as a resource for providing timely information for commuters, we have up-to-the-minute train times that commuters use to gauge when they have to be on the platform. […]

blog.ctnews.com
Wed, Nov 11, 2015 at 4:02 PM

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16:9 on DOOH Content: Live Data Is Great, But Clutter, Not So Much

I really like the automated content approach and utility that start-up TransitScreen is bringing to digital signage, however I can’t help but think the cluttered layout rule that applies to every other kind of digital signage should apply with this stuff, as well. In short, there’s way too much going on at once on those screens. […]

sixteen-nine.net
Wed, Nov 11, 2015 at 3:44 PM

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The endless opportunities of DOOH (Exterion Media)

Enhancements in digital technologies and their integration into Out-of-Home have allowed brands to interact with their consumers in many creative ways. Advertisers can now display dynamic content on digital screens to interact in real time with their consumers. They can adapt their creatives according to the daypart or to a particular event. […]

exterionmedia.com
Tue, Nov 10, 2015 at 10:47 PM

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DOmedia says it has sold USD one billion of OOH advertising to date (PR)

DOmedia, the largest marketplace for out-of-home (OOH) media, has now powered over $1 billion in transactions. The firm reached this milestone by bringing to market the first demand-side platform (DSP) and supply-side platform (SSP) for OOH media. DSPs and SSPs have driven major advancements in digital advertising. […]

Tue, Nov 10, 2015 at 10:42 PM

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Fallout 4 OOH Campaign Tracks Twitter Behaviour to Distribute Campaign

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lbbonline.com
Tue, Nov 10, 2015 at 10:19 PM

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DOOH Campaign: Animated images showing Jack Daniels’ latest launch

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Tue, Nov 10, 2015 at 9:34 PM

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Reuters: Eye-tracking sensor could enhance OOH advertising

An accidental breakthrough in a Stockholm laboratory 15 years ago could reap a fortune for the engineers who made it as long as they can win over some of the most demanding consumers: video gamers. […]

reuters.com
Mon, Nov 9, 2015 at 6:57 PM

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DOOH Campaign: Locomizer discovers sites with customers highly receptive to Bethesda’s Fallout 4 game release (Pioneering OOH)

Posterscope and Target Media, working with Locomizer and Clear Channel UK, have developed a pioneering Out of Home (OOH) advertising campaign for Bethesda’s Fallout 4 game release, using social tracking on Twitter to influence the distribution of their OOH communications. […]

pioneeringooh.com
Mon, Nov 9, 2015 at 6:51 PM

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