“What form of advertising can be experienced throughout the day, every day of the week, not surrounded by editorial, programming or photographs, and can be targeted to reach specific audiences by geographic location? If you guessed outdoor, you’re right. Outdoor advertising is smart. […]
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Outdoor advertising reminds drivers at every turn — it’s time to hit the slopes! Digital billboards near local or day-trip-worthy winter resorts alert commuters to ski conditions and dump alerts, some posting real-time photos of snowboarders gliding through the powder. Little Switzerland stated the obvious, “Your Backyard” (no snow). […]
It's time to head outside and check out some of 2015's best out-of-home work. Below, we've collected 13 campaigns that used their real-world setting to great effect, giving extra dimension to the brands (and in several cases, the causes) they promoted. […]
Eletromidia S.A. has completed strategic investments in DMS Publicidade Mídia Interativa Ltda (“DMS”) and Telefónica On The Spot Soluções Digitais Do Brasil, Ltda (“TOTS”). DMS and TOTS operate out-of-home advertising in the subway systems of Rio de Janeiro and São Paulo, respectively. […]
2015 was the year where the DOOH industry developed an established presence in the media landscape. Last year, I predicted that heavy-duty media players were too feature-heavy for certain networks and demand would grow for those meeting more basic needs in effective and cost-efficient ways. Over the year, sales for the BroadSign Xpress media player climbed from 10,000 to 19,000 units. […]
‘Look at Me’ was the first of its kind OOH campaign to use eye-recognition to trigger an immediate change in an outdoor poster’s creative message, and won a Gold Cannes Lions Award in June this year. […]
This year has been saturated in outlandish political statement, heated sports controversies and some of the most innovative marketing campaigns to date. Mixing next-gen technology with tried-and-true marketing methodologies, 2015 ads covered new ground in the advertising realm. […]
This December Cadbury has launched a real-life advent calendar as part of its Christmas campaign. Twenty-four purple trucks are making their way around the UK throughout December, bringing the #Cadvent calendar to life! Already making a splash around the country, Cadbury’s purple trucks are revealing treats every day in the run up to Christmas. […]
Advancing technology, increased scale, and steadily growing OOH audiences, all point to a rosy future for DOOH. The last 12 months have been no exception. Bigger budgets and a growing appetite to be more active in OOH, has seen a number of killer campaigns hit the ground – a fact highlighted at last month’s MediaPost DOOH Awards. […]
Media professionals that are not prioritizing mobile as part of their OOH strategies are ignoring a large opportunity to engage and understand audiences. Below are 3 key ways to integrate your mobile and OOH advertising in 2016. 1. […]
The DOOH industry has a lot to offer when it comes to reaching a mobile audience. Thanks to advancements in the use of data and technology, both targeting and accountability in DOOH have drastically improved. And DOOH is now responsible for a quarter of all UK OOH spend, according to the Outsmart, with UK DOOH sites set to grow more than 40% between now and 2020, according to Kinetic Worldwide. […]
U.K. agency M&C Saatchi is experimenting with artificial intelligence in a billboard campaign for a fake coffee brand that it says takes a "Darwinian approach to advertising." The outdoor ads for the fictional Bahia Coffee will "evolve" according to how users interact with them, using facial recognition to gauge whether people look happy, sad or neutral. […]
Peel Advertising is set to relaunch as Perfect Fit Media after undertaking a major visual and brand identity change. Following significant investment and research - Perfect Fit Media has developed a new digital and traditional media portfolio with a clear strategy in four key sectors of the media market: premium malls, airports, retail parks and outlet malls. […]
