Each kiosk will have USB ports for charging phones. New York City is building a public, free Wi-Fi network that will eventually blanket all five boroughs with as many as 7,500 Internet-providing kiosks called Links. The project, called LinkNYC, is taking a big step forward. […]
Cogeco Metromedia specializes in the public transit sector, with traditional and digital ad placements in Montreal Metro stations, on city buses, commercial parking lots and other locations. Cogeco declined to provide the sale price, but said it purchased the operations in 2011 for $41-million. […]
With the opening of the long-awaited tunnel connecting mainland Toronto to the Billy Bishop Airport, marketers can now journey with consumers as they travel to and from their plane. And a new geo-synched app and comprehensive digital advertising ecosystem make it all possible. Since opening its doors in August, the 853-metre walkway set 100 feet underground has seen a steady flow of foot traffic. […]
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Sixth straight year of growth thanks to unique way it reaches people By Bill Cromwell. Of all traditional media, out of home is best positioned to thrive over the long term. It held up well through the recession. […]
The last 12 months represented a dynamic year for OAAA’s marketing team, who worked tirelessly to share insights about the OOH medium with real audiences. Feel the Real. On September 28, the OOH industry launched an edgy, Millennial-facing ad campaign targeting agency media planners. […]
The three public outdoor companies have an enterprise value of 3.9 times revenue and 12.3 times cash flow (EBIDTA) at December 2015. Lamar’s multiple increased slightly during the quarter, Outfront’s multiple was stable and Clear Channel’s multiple decreased. […]
For two decades, Adobe Flash was the Holy Grail for designers creating motion graphics for the web and digital signage. Recently, however, the Interactive Advertising Bureau (IAB) made HTML5 the new industry standard for digital creative. […]
The Out of Home media owner, which currently operates street furniture contracts under its Adshel brand in over 250 local authorities, will sell the advertising space at Tower Hamlets Council-owned bus shelters and will take responsibility for their cleaning and maintenance. As part of the 15-year contract, Clear Channel will replace and upgrade shelters across the borough. […]
Australia's advertising market is forecast to grow just 3 per cent in 2016 as strong improvement from outdoor and online advertising is countered by falling newspaper and magazine revenue. Outdoor advertising will continue to grow at a similar rate to 2015 and is forecast to improve 8.9 per cent to $716 million. […]
A 9-foot-tall, narrow structure installed this past week on a Manhattan sidewalk is signaling a plan to turn payphones into what’s billed as the world’s biggest and fastest municipal Wi-Fi network. […]
Digital Caddies, Inc. (PINKSHEETS: CADY), has entered into a debt settlement agreement with Sprint, a major creditor, resolving the Company's current debt obligations to Sprint. […]
VisionChina Media Inc. has deployed 3,000 on-bus Wi-Fi hotspots in Hangzhou City, the provincial capital of Zhejiang. The Company currently provides free Wi-Fi Internet services on over 30,000 buses under the brand name "VIFI," with approximately 10 million registered users. […]
So it was all jumbled into one big "Are you sure you want to do this?" The initial investment was $20,000 to start. I had it and used credit cards. […]
The power of outdoor marketing is rising. This is what Taproot points out through its new outdoor campaign for the Indian Outdoor Advertising Association (IOAA), titled Everything Works Better When It Is Outdoor. The campaign, which was created by photographer Prashant Godbole, was launched in August during the Outdoor Asia Convention (OAC), an outdoor industry gathering. […]
