5 Reasons Why Times Square NYE is the OOH Industry’s Superbowl (Posterscope USA)
Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. […]
Fri, Jan 8, 2016 at 4:07 PM