OOH Media and Political Ad Spending: Why the Disconnect? (Linkedin)
Lost in this cacophony of :30 and :60 TV ads is how little, comparatively, is spent on out-of-home media to reach constituents. Out-of-home media spending continues to increase year after year yet candidates are reluctant to embrace this medium where they can control message while also geographically targeting voters in a city, district, county, region, or state. […]
Tue, Jan 12, 2016 at 2:23 AM