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2016 OBIE Finalists Highlight Simplicity, Beauty in OOH

OAAA has announced the contenders for the 2016 OBIE Awards. Now in its 74th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. The 108 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium. […]

Editorial
Mon, Feb 15, 2016 at 11:29 PM

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London Fashion Week to hit OOH screens across the UK (Fashion and Mash)

London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, and Newcastle as well as around London. The content will run from February 15-23. […]

fashionandmash.com
Mon, Feb 15, 2016 at 5:10 PM

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The Drum: Child Rescue Alert taps Stephen Fry for programmatic DOOH ads to help find missing kids

Missing People has rolled out programmatic digital out of home ads featuring Stephen Fry to help hunt down missing children. The charity is leveraging travel and location data to programmatically use space in digital spaces across the UK, urging people to sign up to the Child Rescue Alert service, which will inform them whenever a child goes missing in the area. […]

thedrum.com
Mon, Feb 15, 2016 at 4:44 PM

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75” Outdoor Displays Star In Croatian DOOH Network

Infinitus delivered its first batch (18 double-sided and 5 single-sided) of 2500 nit imotion digital Citylight displays to Go2Digital, a Croatian DOOH network. This enhances Go2Digital’s DOOH reach, complementing screens placed at 20 shopping malls across the region. […]

feedproxy.google.com
Mon, Feb 15, 2016 at 11:01 AM

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Ask the Board: How to Build Scalable and Innovative DOOH Campaigns (DSConnection)

Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]

digitalsignageconnection.com
Mon, Feb 15, 2016 at 9:26 AM

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TAB Geekout Series: VAI is What Every Medium Wants and What OOH Already Has (Linkedin)

VAI stands for Visibility Audience Impact and was first released by the Traffic Audit Bureau six years ago. It is defined as the percentage of passers-by who notice the ad or spot at each location. This metric revolutionized OOH audience measurement and set our measurement system apart from all other media. […]

linkedin.com
Sun, Feb 14, 2016 at 6:13 PM

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Five Trends for OOH In 2016 According to Naren Patel, CEO, Primesight

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. But what are the trends that will help the industry achieve – and hopefully better – such predicted growth? […]

pioneeringooh.com
Sun, Feb 14, 2016 at 6:10 PM

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London City Airport launch City Traveller DOOH Network (Outsmart)

Part of the Wildstone designed City Suite portfolio of digital sites, City Traveller has launched today with Vodafone as the first client to take advantage of this new exterior network. Comprising of 12 x 75 Samsung Hi Bright screens housed in bespoke structures that champion UK industry and design. […]

outsmart.org.uk
Fri, Feb 12, 2016 at 7:59 AM

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Lessons from Lamar’s 2015 Digital OOH Rate Card (Billboard Insider)

Insider has been studying Lamar’s 2015 national rate card. Lamar’s 2015 national digital sign 4 week unit rate was $3,757 across 190 markets. Clear Channel Outdoor does not report digital signs on its 2015 rate card so no comparison is possible. […]

Fri, Feb 12, 2016 at 7:08 AM

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Video: ISE 2016 Interview With DailyDOOH (16:9)

Here’s a video of the chat I had the other day with Adrian Cotterill, who I found out also has a blog about digital signage, called DailyDOOH. Who knew? He did a stack of interviews at a micro-set sput together at the head of the NEC booth at ISE. […]

sixteen-nine.net
Fri, Feb 12, 2016 at 4:58 AM

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Exterion Media to use Telefónica data for targeting London Underground commuters with OOH ads (EuroComms)

Exterion, which is the sole provider of advertising on the London Underground, revealed they have developed an Audience Behavioural Insights (Abi) product that overlays location and behavioural data from the O2 customer base on top of journeys. The data O2 provides includes anonymised and aggregated information about mobile phone, app and web activity, as well as CRM data. […]

eurocomms.com
Fri, Feb 12, 2016 at 1:28 AM

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JCDecaux tightens grip on London OOH market with Kensington bus shelters award (More About Advertising)

French-owned out of home giant JC Decaux has tightened its grip on the London market (about half the UK total) with the award of Kensington and Chelsea’s bus shelter advertising contract. The 15-year contract was previously held by Clear Channel which also lost the Transport for London (TfL) bus shelter contract to Decaux. […]

moreaboutadvertising.com
Fri, Feb 12, 2016 at 1:27 AM

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How to deliver creativity at scale in DOOH advertising (DSToday)

By Ben Putland, Chief Operating Officer, Grand Visual. The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. […]

digitalsignagetoday.com
Thu, Feb 11, 2016 at 2:08 AM

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Quividi extends the breadth of its of leading DOOH audience measurement solution (Quividi)

Introduced at the ISE tradeshow (Amsterdam, Netherlands), the three new products are addressing the growing need for contextual, real-time data for Digital Signage. […]

Wed, Feb 10, 2016 at 7:00 PM

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What’s new at ISE 2016, what’s hot in digital signage and DOOH (Screen Media Mag)

DIGITAL SIGNAGE SYSTEMS: BroadSign International has partnered with ViaDirect to provide customers with premium way-finding solutions. ViaDirect was one of the first to bring 3D way-finding to the DOOH market, and its technology includes the ability to display intuitive multi-floor paths and a customisable user interface. […]

Wed, Feb 10, 2016 at 4:26 PM

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