The Drum: Child Rescue Alert taps Stephen Fry for programmatic DOOH ads to help find missing kids
Missing People has rolled out programmatic digital out of home ads featuring Stephen Fry to help hunt down missing children. The charity is leveraging travel and location data to programmatically use space in digital spaces across the UK, urging people to sign up to the Child Rescue Alert service, which will inform them whenever a child goes missing in the area. […]
Mon, Feb 15, 2016 at 4:44 PM