SILVERCAST Media is the sole media company in the market currently offering the largest and only 4K HD Resolution Digital Sign Spectacular in the heart of Times Square. […]
For years, LCD screens have dominated airport advertising, as they should have. In the past, high resolution LED video displays were simply too expensive to purchase in comparison to these “LCD Walls” that airports were using. Times have changed. […]
Toronto -- Captivate, North America’s #1 location-based video media network, has added 13 office buildings to its network in Canada. Included among the 13 are Deloitte's new headquarters (Bay Adelaide Centre East) in Toronto, the MNP Tower in Vancouver, Calgary's Eau Clair Tower and the Calgary City Centre buildings. […]
It's not every day you get a press release about the development of media space - but this isn't your run-of-the-mill high street billboard. Outdoor Plus have announced that they've now secured the rights to develop two state of the art digital screens under the prestigious Hyde Park Corner in London. […]
In a first for oOh!, the company has won exclusive rights to sell advertising for the airport’s consumer facing digital assets, including the Melbourne Airport website, Mobile app and its Wi-Fi offering across the precinct. Also under the contract, oOh! […]
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Dive Insight: "The IAB’s recognition of DOOH as an emerging Internet-enabled niche is proof that real-world media has changed forever," Kinetic Worldwide Head of Innovation Mike Gamaroff wrote in a post about the guidelines for the IAB. […]
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While the media industry remains fixated on issues of online viewability and fraud, one interactive medium neatly sidesteps both issues: digital out-of-home advertising. Reflecting the medium’s growing importance, last week the Interactive Advertising Bureau released its first buyer’s guide for DOOH, developed by the IAB Digital Out-of-Home Task Force. […]
Nelson-Field used the outdoor space as an example, citing out home digital offerings, such as billboards that can clock your mood and target you based on those metrics as you walk past. “I also think in the future we will be able to match things like mood and behaviour,” she explained. “I think there's a big gap with predictive client behaviour. […]
Out-of-home advertising specialist Exterion Media and UK ad agency Kinetic have partnered to encourage clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. Their strategy involves mobilising beacons across their nationwide Bus and Rail network, Westfield and the London Underground. […]
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By Jeff Tan, VP of Strategy, Posterscope USA. The out-of-home industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry perception. […]
In many respects, LinkNYC is hard not to love. It is free of charge to the city's residents and visitors, CityBridge is splitting the ad revenue with the city, and those involved say the city stands to make $500 million off the screens over the 12 years of CityBridge's contract. […]
While other traditional media struggle to adapt to the challenges of digital, outdoor is booming. Out-of-home (OOH) advertising is finding new ways to connect and engage with the public with digital screens, beacon and image recognition technology, social integration and real-time dynamic creative just some of the exciting opportunities. […]
