oOh! revenue bolstered by digital and print
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proprint.com.au
Tue, Feb 23, 2016 at 5:52 PM
Tue, Feb 23, 2016 at 5:52 PM
Raw Feed & Search
Search results for “"ooh"”:
Tuesday, February 23, 2016 Tue, Feb 23, 2016
Infographic: Mobile gamers notice OOH ads and act on them (Posterscope USA)
Mobile Gamers are self-identified gamers who also regularly play games on their phone. Posterscope’s Outdoor Consumer Study (OCS) comprehensively profiled Mobile Gamers through the lens of Out-of-Home media and placed relevance to exposure and engagement. The infographic below showcases consumer insights and media consumption habits for Mobile Gamers. […]
usa.pioneeringooh.com
Tue, Feb 23, 2016 at 9:06 AM
Tue, Feb 23, 2016 at 9:06 AM
Primedia CEO ‘not bullish’ on OOH prospects in South Africa in 2016
Williams says he sees investment in the OOH sector – estimated to comprise about 3% of ad spend in South Africa – going to the larger players who have more inventory to sell. […]
themediaonline.co.za
Tue, Feb 23, 2016 at 7:07 AM
Tue, Feb 23, 2016 at 7:07 AM
Monday, February 22, 2016 Mon, Feb 22, 2016
Dubai: Remarkable Growth Opportunities for OOH Advertising
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pr.com
Mon, Feb 22, 2016 at 5:21 PM
Mon, Feb 22, 2016 at 5:21 PM
ABMOOH – Brazilian Out-of-Home Media Association and DSE South America Announce Partnership
The purpose of this partnership is to offer high-quality education and best practices content to all professionals and attendees at the show, as well as support and strengthen the South American industry sector as a whole. […]
digitalsignageconnection.com
Mon, Feb 22, 2016 at 5:12 PM
Mon, Feb 22, 2016 at 5:12 PM
Digital lights up APN and oOh!Media profit
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Mon, Feb 22, 2016 at 4:58 PM
oOh!media, APN Outdoor ride the outdoor digital revolution (Sydney Morning Herald)
Outdoor advertising rivals APN Outdoor and oOh!media expect investment in digital billboards will underpin strong growth for the rest of the year. The two companies, both of which listed towards the end of 2014, presented full-year profit results on Monday that well exceeded forecasts the companies made in their prospectuses. […]
smh.com.au
Mon, Feb 22, 2016 at 4:54 PM
Mon, Feb 22, 2016 at 4:54 PM
Digiday: Agencies are using emotional reactions to gauge ad effectiveness (OOH included)
“I absolutely see a place for visual object recognition to measure campaign responses,” said Jeff Tan, vp, director of strategy at Posterscope, which is experimenting with facial recognition to measure effectiveness of outdoor advertising. “Ad-blocking and viewability concerns are key challenges we are seeing in the digital industry. […]
digiday.com
Mon, Feb 22, 2016 at 4:49 PM
Mon, Feb 22, 2016 at 4:49 PM
How OOH Media Is Changing In a Digital World: What It Means For Entrepreneurs (radio interview with Jeff Gunderman, CEO of EyeCorp)
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epodcastnetwork.com
Mon, Feb 22, 2016 at 7:13 AM
Mon, Feb 22, 2016 at 7:13 AM
Sunday, February 21, 2016 Sun, Feb 21, 2016
oOh!media Exceeds Forecasts, Records Net Profit For 2015 (BandT)
The pro forma adjusted net profit after tax sat around $28.5 million, a figure that exceeds the forecasts by over 28 per cent, and jumped 56.8 per cent up compared to the previous year. Pro forma revenue for the out-of-home company was at $279.8 million, a 7.3 per cent increase on the previous year, while its pro forma EBITDA was up 37 per cent year-on-year to $57.7 million. […]
bandt.com.au
Sun, Feb 21, 2016 at 8:38 PM
Sun, Feb 21, 2016 at 8:38 PM
The marriage of mobile devices and outdoor media OOH (Marketing Mag)
Mark Fairhurst, general manager of sales at APN Outdoor, says there are significant reasons why mobile and outdoor go together, and to truly realise success marketers need a clear picture of what they’re trying to achieve with their campaign. […]
marketingmag.com.au
Sun, Feb 21, 2016 at 8:33 PM
Sun, Feb 21, 2016 at 8:33 PM
Friday, February 19, 2016 Fri, Feb 19, 2016
Programmatic DOOH and Stephen Fry aim to help missing kids
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Fri, Feb 19, 2016 at 5:36 PM
Mayor de Blasio Announces Launch of LinkNYC, Largest and Fastest Free Municipal Wi-Fi Network in the World, Funded by DOOH Ads (NYC Gov)
First LinkNYC kiosks replacing payphones throughout the City are now fully functional –offering superfast Wi-Fi network, free domestic phone calls, USB charging ports, tablet for web browsing, and emergency services. […]
www1.nyc.gov
Fri, Feb 19, 2016 at 3:38 AM
Fri, Feb 19, 2016 at 3:38 AM
How workflow automation and private marketplaces will make OOH easier to buy and sell (OAAA)
By John Laramie, CEO, ADstruc. In out of home (OOH), workflow software is beginning to automate the administrative and data entry components of the buying and selling process, allowing sellers to spend less time filling out templates and more time building relationships with buyers, who can now focus less on organizing spreadsheets and more on strategizing smart ad campaigns. […]
Fri, Feb 19, 2016 at 2:52 AM
Thursday, February 18, 2016 Thu, Feb 18, 2016
Digital signage software maker BroadSign integrates with Key Systems Out of Home Software to enable static OOH ad management (BroadSign)
Global providers of out-of-home software solutions, BroadSign International, LLC and Key Systems Out of Home Software Ltd, have integrated their platforms. United, the two systems allow network operators to easily manage their digital screens and static signs. BroadSign’s cloud-based software for digital out-of-home is the leading solution of its kind for large-scale network operators. […]
Thu, Feb 18, 2016 at 4:10 PM