MediaPost: IAB Posts Buyer’s Guide To DOOH Advertising
While the media industry remains fixated on issues of online viewability and fraud, one interactive medium neatly sidesteps both issues: digital out-of-home advertising. Reflecting the medium’s growing importance, last week the Interactive Advertising Bureau released its first buyer’s guide for DOOH, developed by the IAB Digital Out-of-Home Task Force. […]
Tue, Feb 16, 2016 at 6:03 PM