Contextual targeting – the new wave of programmatic (OOH included; AdNews)
Nelson-Field used the outdoor space as an example, citing out home digital offerings, such as billboards that can clock your mood and target you based on those metrics as you walk past. “I also think in the future we will be able to match things like mood and behaviour,” she explained. “I think there's a big gap with predictive client behaviour. […]
Tue, Feb 16, 2016 at 6:01 PM