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AdSemble Launches Digital OOH Marketplace, Expands to New York, LA

AdSemble, an online marketplace for digital out-of-home (DOOH) media, announced the launch of a self-service marketplace that will enable advertisers to manage their entire inventory of DOOH media from AdSemble’s platform. The company also announced their expansion into New York and Los Angeles markets. Before the expansion, AdSemble represented 277 sign locations in Chicago and San Francisco. […]

digitalsignageconnection.com
Wed, Mar 23, 2016 at 8:31 AM

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Google Uses Interactive DOOH Advertising for the Google Impact Challenge in Germany (Digital Signage Summit)

The Google Impact Challenge is an annual search for non-profit organisations with innovative digital ideas. This year, the search engine used interactive DooH during the campaign to select successful contestants. […]

digitalsignagesummit.org
Wed, Mar 23, 2016 at 1:13 AM

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Ask the Board: How can beacon technology work for DOOH advertising? (DSConnection)

How can beacon technology best be applied to create value for DOOH operators? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer’s core audience. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 11:51 PM

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CEO of OOH ad operator NewAd looks back on 21 years of growing business indoors (Marketing mag)

If they last more than two decades, most organizations would probably celebrate their 20th anniversary. When you’re best known for serving ads in bars and other places where NewAd inventory is available, however, it makes sense to celebrate at the same moment that marks the legal drinking age. That sly reference to its core market is just one of several ways NewAd plans to mark its anniversary. […]

marketingmag.ca
Mon, Mar 21, 2016 at 2:59 PM

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Flushing Posters Help Raise Awareness of Cancer (Pioneering OOH)

Public Health England, has launched the first ‘flushable’ posters to raise awareness of a key symptom for both bladder and kidney cancers – blood in pee. The JCDecaux interactive posters can be found at five locations: Lakeside Shopping Centre in Thurrock, Newcastle Eldon Square, Newcastle Metro Centre, London’s Brent Cross as well as the Oracle Shopping Centre in Reading. […]

pioneeringooh.com
Mon, Mar 21, 2016 at 7:52 AM

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India: Industry gears up for OOH Conference & Neon Awards 2016 (Exchange4media)

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held on March 31, 2016 in New Delhi. With the OOH industry in an optimistic mode over the last year or so, there are sure to be some exciting campaigns to be seen in this edition of the awards. […]

exchange4media.com
Mon, Mar 21, 2016 at 7:21 AM

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Demystified: Digital Out Of Home (DOOH) (Space66)

Here we examine the evolving world of DOOH (Digital Out Of Home). DOOH: the basics: The out-of-home industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry perception. […]

Fri, Mar 18, 2016 at 7:38 PM

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Ooh!Media’s CMO reports from South by Southwest (Marketing Mag)

Michaela Chan reports from South by Southwest in Austin, Texas where she has attended lectures by Barack Obama and executives from leading global brands on data and the increasing role it will have in global marketing. […]

marketingmag.com.au
Fri, Mar 18, 2016 at 7:03 AM

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Financial Times: Exterion wins £2bn OOH advertising contract for London Underground

Exterion Media has beaten JCDecaux to win a £2bn, eight-year contract to handle advertising space on the London Underground — the most valuable outdoor media deal in the world. Exterion, which has overseen ads on the Tube since 2006, will retain its role as the intermediary between marketers and millions of commuters in the UK capital. […]

ft.com
Fri, Mar 18, 2016 at 1:40 AM

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Daredevil OOH Campaign: Billboards Evolve as Fans Talk (Media in Canada)

Fans of Netflix’s Daredevil are doing some real damage to billboards showcasing new characters the Punisher and Elektra ahead of the show’s second season launch this Friday. […]

mediaincanada.com
Thu, Mar 17, 2016 at 7:36 AM

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Posterscope’s monthly Out-of-Home market update: The Real World March 2016 (Pioneering OOH)

The Real World is Posterscope's monthly market update, containing latest industry news, key facts   1. The Real World March 2016; 2. The Posters Laptops Tablets Duty Free / Retail Media & Assets Owned OOH (e.g. […]

slideshare.net
Thu, Mar 17, 2016 at 2:52 AM

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NYC’s MTA Issues RFP for Static and Digital OOH Advertising Concessions

Concessions Available for the Right to Advertise in Subways, Buses, and Commuter Railroads. The Metropolitan Transportation Authority (MTA) announced the release of a Request for Proposals (RFP) for media firms interested in the right to advertise in subways, buses and commuter railroads, including concessions for traditional and digital advertising throughout the entire MTA rail and bus network. […]

digitalsignageadvertising.wordpress.com
Thu, Mar 17, 2016 at 2:48 AM

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Airport Media win Luton Airport contract OOH (Pioneering OOH)

London Luton Airport (LLA), the fifth busiest passenger airport in the UK has appointed Airport Media to operate its entire media estate with immediate effect. Airport Media was established last year by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, to offer major UK airports a new, pure-play sales and management service, delivering unique out-of-home (OOH) media opportunities. […]

pioneeringooh.com
Thu, Mar 17, 2016 at 2:23 AM

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The Poster You Can Conduct (Pioneering OOH)

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pioneeringooh.com
Thu, Mar 17, 2016 at 2:19 AM

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Ayuda Introduces Realtime DOOH Ad Serving and Attribution Using Mobile Data (PRWeb)

Company introduces functionality to its supply-side platform that enables DOOH media sellers to offer a new class of campaigns that include realtime playout decisioning from mobile signals, while enabling retail DOOH media buyers to measure in-store visitation traffic LAS VEGAS, NV -- Ayuda Media Systems, an ad tech company specializing in software for out-of-home media owners, announced today at the Digital Signage Expo 2016 that it has introduced functionality to its programmatic supply-side platform for DOOH media owners that enables realtime, non-predictive ad serving to target niche audiences and custom behaviors by leveraging data science to analyze mobile device concentration. […]

prweb.com
Wed, Mar 16, 2016 at 11:41 PM

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