The Chicago Blackhawks achieved its goal of inspiring fans and gaining new support ahead of the playoffs with its first-ever Innovate campaign outside of the Blackhawks Store. […]
The Chicago Blackhawks achieved its goal of inspiring fans and gaining new support ahead of the playoffs with its first-ever Innovate campaign outside of the Blackhawks Store. […]
The airline set up a live video stream between an Elvis impersonator in the famous Little White Chapel in Las Vegas and Stockholm Airport in an attempt to make the destination more appealing to Swedish passengers. The title of the campaign: ‘Love on First Flight’. […]
According to OOH monitoring agency, Time Outdoor Monitoring, Honda was the biggest spender in the medium in February 2016, replacing LIC which was the maximum spender in January. Out-of-home (OOH) campaigns are an important part of any marketing campaign, considering the time people spend in road travel. […]
By Nick Halas, Head of Futures, Posterscope. The annual Mobile World Congress is one of the biggest consumer technology showcases in the world. As mobile increasingly drives societal behavior, it's changing the way individuals interact with brands. […]
SYDNEY, March 10, 2016 – doohfa, the award-winning cloud-based product providing clever dynamic content solutions for Digital Out Of Home (DOOH) advertising, will demonstrate new features that deliver two-way social media integration at ad:tech Australia 2016 next week. […]
The data will allow oOh!Media to tell its advertisers what kind of products are being bought in certain areas so that billboards and signs can be targeted accordingly. “The data poor industry is going to become the data rich industry,” oOh!Media chief executive Brendon Cook told The Australian. […]
Back in September, I wrote an article discussing the connection between OOH (out-of-home advertising, like billboards) and word-of-mouth (social) activity. In the post, we examined the performance of a mysterious billboard – one that provided barely any information, but went viral almost instantly. […]
NEW YORK--Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia Inc., has been awarded an eight-year contract with one two-year option to provide comprehensive indoor and outdoor display advertising at Washington, D.C.’s two airports – Washington Dulles International (IAD) and Ronald Reagan Washington National (DCA) by the Metropolitan Washington Airports Authority (MWAA). […]
The out of home media industry, no longer defined by painted billboards or vinyl, is taking dramatic steps toward delivering a more powerful and cost-effective media platform. […]
January Creative Solutions campaign was voted by JCDecaux teams around the world and it was the not-for-profit organisation Caritas. This month we were inspired to have a look at some of the best creative campaigns by charities and not-for-profit organisations in the recent months. […]
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The OutLook features thought leadership and commentary from leading industry figures including contributors from influential businesses including TFL, Starcom Mediavest Group and adam&eveDDB. The report also features contributions from many of today’s leading OOH operators, including Council Members, Specialists and Media Owners. […]
Imagine this scenario: You’re walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches your eye and you must have it. So you look it up on your smartphone. […]
If there’s one thing media buyers and planners have long desired for out of home media it’s more in-depth measurement. They want to know more than just how many people are seeing their advertisements. They want to know who exactly those people are – where they go, who they engage with, and what they buy. […]
