The building blocks have been laid over the last few years with investment in digital products, a refreshed trade marketing body, commitment to industry research, engagement with automated trading, and despite a little uncertainty pre- election, strong revenue growth throughout 2015. […]
Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier. […]
Adding billboards to a social media campaign can increase reach by up to 203%, while adding billboards to a mobile app and web campaign can increase reach by as much as 303%, according to a 2013 Posterscope US study. Adding out of home media to a campaign can increase reach by up to 300%. Here are four ways that OOH can amp up the effects of a digital campaign: 1. […]
Brandalism, the anti-advertising movement, has installed posters outside ad agencies calling on staff to "switch sides" and use their skills to fight inequality and poverty. The posters were installed without permission on bus stop shelters near the London offices of Abbott Mead Vickers BBDO, J Walter Thompson and Ogilvy & Mather, as well as TBWA in Manchester. […]
The Out of Home market continues to be one of the most robust and predictably exciting sectors in our industry. Other channels continually compete for share of attention and media time, so are regularly adjusting themselves to new audience behaviours though are frequently distracted by this, often responding to behaviour rather than shaping it. […]
It doesn’t force attention; it has to capture it based on pure creative merit. Lloyds Bank has succeeded in this by connecting with some incredibly powerful human emotions, and in a refreshingly unsentimental fashion. These images have stuck with me, and I congratulate adam&eve DDB for their ability to use a simple, classic OOH format to such evocative effect. […]
Out of Home’s ability to deliver communications to people at the right time, in the right place & right mind-set is as relevant as ever to advertisers. […]
A DPAA-Sponsored Feature. Mark Braff of the Digital Place Based Advertising Association (DPAA) sat down with Nick Prigioniero, President of Cineplex Digital Media for an exclusive interview about his company. Mark Braff: What does Cineplex Digital Media do and what is your relationship to Cineplex Entertainment? […]
The winners from each category will be announced at our awards ceremony on the 5th May 2016, at The St. Pancras Renaissance Hotel. Best use of digital: This category rewards the effective use of data and insight, and how it can be interpreted to produce ground-breaking campaign ideas. […]
oOh! Media's CMO, Michaela Chan, reports back from SXSW on the key themes influencing modern marketing strategy There was a notable trend of convergence at SXSW this year, with the role of the future marketer, digital marketing technology and the customer journey dissected in a number of sessions throughout the week. […]
Exterion Media has partnered with Shazam, one of the world’s most popular apps, and Fox to bring the first beacon-enabled advertising campaign to London buses for the release of Kung Fu Panda 3. Beacon at the bus can trigger the Shazam app and interact with consumer inside as well as street-side. In the past out-of-home campaigns with beacons had very limited success. […]
Barco, Cineplex, Digital Kitchen, Pearl Media and Second Story were multiple prizewinners at this year’s Apex Awards. The awards, honouring the best in North American digital signage and digital out-of-home, were presented last week at the Las Vegas Convention Center as part of Digital Signage Expo. […]
Geofilters are the location-based graphics users can place over their snaps as a way to make their photos and videos look more entertaining and let their friends know where they are snapping from. Last year, Snapchat allowed users to submit their own geofilters — using Adobe Illustrator of Photoshop — many of which have been accepted in the app for other users to apply to their snaps. […]
A UK reader kindly pointed me to this terrific charity program that combines a public-facing set of screens, a card reader and trigger-based content to drive donations to a German relief charity. The Social Swipe program allows people in public spaces to swipe a credit card to make a small donation to Miserior. […]
Interactivity is a great way to get millennials and digital natives to appreciate substance. Take this story out of Hungary for example. Being nestled among Austria, the Danube River and the gateway to Eastern Europe, Hungary has no shortage of cultural history, and least of all musical history. […]
