What is OOH? Good question. A cursory Google search will tell you that it's an exclamation, specifically one "used to express a range of emotions including surprise, delight, or pain. […]
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The fundraising appeal - supported by technology that enables Outdoor advertising screens to collect donations - will support teams to help returned veterans overcome trauma suffered from their service and re-integrate with society. […]
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In what it's calling an “exciting evolution” of outdoor advertising, Ooh!Media is using tap payments to support a fundraising appeal for veteran support group Walking Wounded. The campaign sees Ooh!Media's excite screens, located in major shopping centres throughout Australia, accept donations for Walking Wounded using tap payment technology. […]
Amid today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these active and connected consumers making them stop, think and notice. […]
NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., has deployed the next phase of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority ("WMATA"). This installation expands the long-term relationship between OUTFRONT and WMATA. […]
A New York City start-up that combines digital OOH screens and wall-mounted vending machines got a big PR bump and cash infusion the other night by cutting a deal on the US reality TV show Shark Tank. Vengo Labs co-founders Brian Shimmerlik and Steven Bofill wangled a $2 million deal with a pair of the show’s “Shark” investors, Kevin O’Leary and Lori Greiner. […]
Out-of-home media will continue to increase, rising $7.50 billion this year from $7.31 in 2015. While TV still has the largest share of media spending -- 36.8% to digital media’s 35.8% -- this is projected to change next year with digital media surpassing TV. eMarketer says in 2017, total digital media spending will get to $77.37 billion; with TV advertising spending at $72.01 billion. […]
In a media first, expense management experts Concur are running a reactive digital Out of Home campaign with Maxus and Kinetic on Storm’s Billingsgate Tower and Shoreditch High Street screens, targeting heavy traffic flow in East London hotspots – including Canary Wharf, Brick Lane and Spitalfields. […]
Toyota and its ad agency Saatchi LA put on a show for tourists and New Yorkers who happened to be walking in Times Square earlier this week. The auto maker and its agency created a towering (nearly 100-foot high) climbing wall/billboard to showcase the brand’s RAV4 Hybrid and its “passion for adventure” positioning. […]
Coming to a bus stop near you: giant, iPad-like touch screens that are interested in your opinions. Public radio station WBUR installed the attention-grabbing interactive displays at five bus kiosks in heavily trafficked areas around Boston on Wednesday. […]
The anti-advertising group Brandalism has installed a series of posters outside the offices of large UK agencies, including Ogilvy, J Walter Thompson, AMV BBDO and TBWA, calling on the industry to ‘switch sides’. […]
Billboards will only be displayed on the outskirts of Ha Noi and the Culture and Sports Department will not grant billboard licences in the city centre this year. Last year city authorities detected more than 15,000 illegal outdoor advertisements, among the 65,000 outdoor advertising billboards across the city. About 6,000 of these advertising violations have yet to be addressed. […]
A few weeks ago, Ads in Motion bought a box truck covered with three giant video screens. Within a matter of days, president Mike Matonis was driving it into the parking lot of the I-X Center, where a Donald Trump rally was taking place. But the company’s very first customer wanted to support another GOP candidate: All three screens displayed ads suggesting that Gov. […]
